eric stoller & the lunch episode

Oct 31, 2019 | Academics, Admissions, Advising, Campus Life, Communications, Conferences, Consulting, Data, Digital Media, Financial Aid, First Year Experience, Marketing, Professional Development, Public Relations, Retention, Side Hustles, Social Media, Student Success, Web

Photo of Eric StollerEric Stoller is the vice president of digital strategy at GeckoEngage. You may know him from his articles on Inside Higher Ed, his speaking engagements and his consulting work around digital engagement. He’s always loved doing marketing and public relations, but never wanted to work for an agency. Eric’s experiences in student development services at University of Illinois Chicago and enrollment management at Oregon State University really cemented interest in the intersection of technology and student success. He’s had an incredible and unique journey through the world of higher education. 

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Episode 173

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amber owens & let’s get this bread

Sep 26, 2019 | Communications, Digital Media, Social Media

Amber Owens is the social media manager for Indiana Institute of Technology. Amber graduated in 2016 and like many new graduates drifted around from job to job when someone connected her with the position at Indiana Tech. Her passion is for putting stuff online and watching people’s reactions. We chat about the challenges of social media burn out and growing up and watching social media evolve over the years. When Amber isn’t on social media, she builds Star Wars Droids and travels to conventions with her husband.

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Episode 170

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ravi jain & some bite-sized storytelling

Aug 1, 2019 | Communications, Digital Media, Marketing, Social Media, Video Production, Web

Ravi Jain from Boston College joins us on the show this week! Ravi serves as the Senior Associate Director of Digital Media & Web at Boston College. We talk with Ravi about being selected as an inaugural INBOUND2019 Fellow and his upcoming talk at INBOUND 2019. Ravi tells us more about why he’s become a short form video evangelist and how he uses micro-storytelling to tell the story of the different “cities” at BC. We also discuss why vinyl sounds better and the fun and agony of designing email templates.

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Episode 167

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melissa mae cheater & the power of maple syrup

Jun 13, 2019 | Campus Life, Communications, Conferences, Digital Media, Marketing, Public Relations, Web

For our second international episode, we sat down with Melissa Mae Cheater, the digital content manager at Western University in London, Ontario, Canada. Melissa is also the founder of #PSEWEB (Post Secondary Education Web), a Canadian offshoot of the Higher Education Web Professionals Association here in the US. During the show, we chat about the differences between student life in the US and Canada. Melissa also shares her thoughts on how departments across campus can better work with their communications teams to celebrate success. 

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Episode 162

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todd sanders & ryan morejon is on a pontoon boat

Jun 6, 2019 | Communications, Digital Media, Marketing, Social Media

This week, we bring the amazing University of Florida social team back to the podcast. For a quick refresher, Todd Sanders is the director of digital communications & social media at UF and Ryan Morejon is UF’s social media specialist. During the episode, we chat with the UF Crew about the importance of creating community within a university content creation, as well as the UF President’s high level of engagement with their team. We also discuss audience interaction on various networks and their strategy on jumping into new networks like TikTok. 

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Episode 161

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