liz gross & tuning out the noise

Dr. Liz Gross returns to the show to talk with Jenna about what’s happening at Campus Sonar, the company she founded to help organizations throughout higher ed harness the power of social listening. We talk about how social listening has changed during the pandemic, how going to conferences outside higher ed helped Liz see what our industry was lacking, how to run a growing organization that’s entirely remote, and much more.

Liz is a recognized expert, data-driven marketer, and higher education researcher. She specializes in creating entrepreneurial social media strategies in higher education and has a passion for teaching, which she brings to colleges and universities as the founder and CEO of Campus Sonai. She’s also an award-winning speaker; you might have seen her at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, the Council for the Advancement and Support of Education, or one of many other conferences inside and outside of higher ed. 

She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

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jessica depaul & the zombie wedding

Jessica DuPaulBy day, Jessica DePaul is the Associate Director for Recruitment Marketing at the New Jersey Institute of Technology. She previously worked at Rutgers as the Assistant Director of Marketing. She is a passionate marketer that is an expert in the latest education technology and trends, including virtual reality for campus tours and open houses. 

By night, she’s a makeup artist who has done everything from zombie makeup to more traditional styles. In this conversation, we talk about both sides of her personality and how COVID-19 has impacted her work in recruitment and in makeup. 

Jessica will be presenting at the eduWeb Digital Summit on Monday, August 3 at 4:00 p.m. ET. Learn more about her session at: https://www.accelevents.com/e/eduweb2020

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rj thompson & the politics of tenure

Headshot of RJ Thompson on a grey backgroundThis week on the show, we sat down with RJ Thompson, the associate director of student engagement in the College of Business Administration at the University of Pittsburg. RJ’s career in higher education has been in an interesting one. He’s always had a passion for teaching students, and has worked as a both an adjunct and a tenured professor. We talk about RJ’s long career as a professor and why he decided to move from faculty to staff. We also chat about Star Trek: Picard, but no worries. We don’t talk spoilers. 

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jenna spinelle & the frozen fountain

Jenna Spinelle is the communications specialist for the McCourtney Institute for Democracy at Penn State. She describes herself as a team of one, where she handles digital content and media outreach. She is also host of the Institute’s Democracy Works podcast which is produced in partnership with WPSU Penn State, Pennsylvania’s NPR station. Lougan and Jenna have a great chat about working her work hosting Democracy Works, podcasting and listening to audio books. Also, apologies for Lougan’s audio quality. We’ve had some issues with his microphone and are working to fix it. 

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brendan foley & this is 2020

This week, Lougan talks with Brendan Foley, the director of communications for the Morehead-Cain Foundation at the University of North Carolina at Chapel Hill. Brendan is responsible for creating and implementing a content strategy that supports Morehead-Cain’s many goals. Whether it’s recruiting the brightest students across the globe or inspiring alumni to participate in the Foundation’s first-ever capital campaign, Brendan creates content that encompasses every aspect of student and alumni journeys.

On the show, we discuss Brendan’s work and how he made the jump from award-winning broadcast news producer and journalist to higher education. Brendan’s wife Jenna Hartwell is also an Higher Ed Social alum! Check out Jenna’s episode from October 2018!

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jason miller & the groundhog

Jason Miller is the digital specialist at York University in Toronto, Canada. As part of the central communications office, Jason’s has his hands in a lot of digital work, but his primary job is to develop the university-wide social media strategy and assist various areas across campus with their digital strategies. Lougan and Jason talk about the quirks of being in charge of social media, and why we love doing what we do. We also talk about the fun little things he does outside his role, and how doing those types of things are important.

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