ravi jain & some bite-sized storytelling

Ravi Jain from Boston College joins us on the show this week! Ravi serves as the Senior Associate Director of Digital Media & Web at Boston College. We talk with Ravi about being selected as an inaugural INBOUND2019 Fellow and his upcoming talk at INBOUND 2019. Ravi tells us more about why he’s become a short form video evangelist and how he uses micro-storytelling to tell the story of the different “cities” at BC. We also discuss why vinyl sounds better and the fun and agony of designing email templates.

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melissa mae cheater & the power of maple syrup

For our second international episode, we sat down with Melissa Mae Cheater, the digital content manager at Western University in London, Ontario, Canada. Melissa is also the founder of #PSEWEB (Post Secondary Education Web), a Canadian offshoot of the Higher Education Web Professionals Association here in the US. During the show, we chat about the differences between student life in the US and Canada. Melissa also shares her thoughts on how departments across campus can better work with their communications teams to celebrate success. 

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todd sanders & ryan morejon is on a pontoon boat

This week, we bring the amazing University of Florida social team back to the podcast. For a quick refresher, Todd Sanders is the director of digital communications & social media at UF and Ryan Morejon is UF’s social media specialist. During the episode, we chat with the UF Crew about the importance of creating community within a university content creation, as well as the UF President’s high level of engagement with their team. We also discuss audience interaction on various networks and their strategy on jumping into new networks like TikTok. 

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martin sickafoose & alumni relations is more than just football

This week we talked alumni relations with Martin Sickafoose, the vice president of digital marketing at the Purdue Alumni Association. Martin talks about the different ways Purdue reaches out to their many thousands of alumni and the challenges of communicating to such a large audience. You don’t want to miss this episode.

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jon mcbride & the sesquicentennial episode

Jon McBride works at Brigham Young University as the media relations and social media manager. Since he started at BYU 6 years ago, he has begun to develop a strong and creative social media strategy. In this episode, he explained how he loves that his department is adaptive to the field of communication. Jon tells us about the time he pitched Beyonce’s publicist, and also chats with Lougan and Jackie about his student social media team and their thoughtful Instagram stories on tough campus topics.

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