liz gross & tuning out the noise

Dr. Liz Gross returns to the show to talk with Jenna about what’s happening at Campus Sonar, the company she founded to help organizations throughout higher ed harness the power of social listening. We talk about how social listening has changed during the pandemic, how going to conferences outside higher ed helped Liz see what our industry was lacking, how to run a growing organization that’s entirely remote, and much more.

Liz is a recognized expert, data-driven marketer, and higher education researcher. She specializes in creating entrepreneurial social media strategies in higher education and has a passion for teaching, which she brings to colleges and universities as the founder and CEO of Campus Sonai. She’s also an award-winning speaker; you might have seen her at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, the Council for the Advancement and Support of Education, or one of many other conferences inside and outside of higher ed. 

She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

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jessica depaul & the zombie wedding

Jessica DuPaulBy day, Jessica DePaul is the Associate Director for Recruitment Marketing at the New Jersey Institute of Technology. She previously worked at Rutgers as the Assistant Director of Marketing. She is a passionate marketer that is an expert in the latest education technology and trends, including virtual reality for campus tours and open houses. 

By night, she’s a makeup artist who has done everything from zombie makeup to more traditional styles. In this conversation, we talk about both sides of her personality and how COVID-19 has impacted her work in recruitment and in makeup. 

Jessica will be presenting at the eduWeb Digital Summit on Monday, August 3 at 4:00 p.m. ET. Learn more about her session at: https://www.accelevents.com/e/eduweb2020

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jackie vetrano & five years of higher ed social

Jackie in a bar maid dress standing with a horseIf you can believe it, it’s the FIVE YEAR anniversary of Higher Ed Social! To celebrate, host emerita Jackie Vetrano is back on the show this week. It’s been a semester of change for her as she recently graduated with a Master of Professional Studies in Integrated Marketing Communications from Georgetown University. AND she started her new position as assistant director of marketing & prospect management at the UNC Kenan-Flagler Business School. Jackie and Lougan talk about the ins and outs of generating and nurturing leads and reminisce about the last five years of the podcast. 

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jason miller & the groundhog

Jason Miller is the digital specialist at York University in Toronto, Canada. As part of the central communications office, Jason’s has his hands in a lot of digital work, but his primary job is to develop the university-wide social media strategy and assist various areas across campus with their digital strategies. Lougan and Jason talk about the quirks of being in charge of social media, and why we love doing what we do. We also talk about the fun little things he does outside his role, and how doing those types of things are important.

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eric stoller & the lunch episode

Photo of Eric StollerEric Stoller is the vice president of digital strategy at GeckoEngage. You may know him from his articles on Inside Higher Ed, his speaking engagements and his consulting work around digital engagement. He’s always loved doing marketing and public relations, but never wanted to work for an agency. Eric’s experiences in student development services at University of Illinois Chicago and enrollment management at Oregon State University really cemented interest in the intersection of technology and student success. He’s had an incredible and unique journey through the world of higher education. 

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#heweb19 & the return of the golden nuggets

What’s better than actually going to the HighEdWeb Conference? Recording an episode with your friends that actually went! At least that’s what Lougan is telling himself this week as he welcomes Jackie and Jon-Stephen back to the show along with new guest Alaina Wiens. We chat about what it’s like running social media for the conference, and the various presentations they gave. We also talk about the “golden nuggets” they are taking back home this year. 

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