amber owens & let’s get this bread

Amber Owens is the social media manager for Indiana Institute of Technology. Amber graduated in 2016 and like many new graduates drifted around from job to job when someone connected her with the position at Indiana Tech. Her passion is for putting stuff online and watching people’s reactions. We chat about the challenges of social media burn out and growing up and watching social media evolve over the years. When Amber isn’t on social media, she builds Star Wars Droids and travels to conventions with her husband.

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ravi jain & some bite-sized storytelling

Ravi Jain from Boston College joins us on the show this week! Ravi serves as the Senior Associate Director of Digital Media & Web at Boston College. We talk with Ravi about being selected as an inaugural INBOUND2019 Fellow and his upcoming talk at INBOUND 2019. Ravi tells us more about why he’s become a short form video evangelist and how he uses micro-storytelling to tell the story of the different “cities” at BC. We also discuss why vinyl sounds better and the fun and agony of designing email templates.

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melissa mae cheater & the power of maple syrup

For our second international episode, we sat down with Melissa Mae Cheater, the digital content manager at Western University in London, Ontario, Canada. Melissa is also the founder of #PSEWEB (Post Secondary Education Web), a Canadian offshoot of the Higher Education Web Professionals Association here in the US. During the show, we chat about the differences between student life in the US and Canada. Melissa also shares her thoughts on how departments across campus can better work with their communications teams to celebrate success. 

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todd sanders & ryan morejon is on a pontoon boat

This week, we bring the amazing University of Florida social team back to the podcast. For a quick refresher, Todd Sanders is the director of digital communications & social media at UF and Ryan Morejon is UF’s social media specialist. During the episode, we chat with the UF Crew about the importance of creating community within a university content creation, as well as the UF President’s high level of engagement with their team. We also discuss audience interaction on various networks and their strategy on jumping into new networks like TikTok. 

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jon blankenship & the batter of winterfell

This week we talked with Jon Blankenship, the director of digital media strategy for Vanderbilt University Development & Alumni Relations. Jon worked with Lougan at Belmont for more than 8 years before his move across Wedgewood Avenue to Vanderbilt. We talk about Jon’s previous position at Belmont where he was tasked with transitioning the oversight of website content over to university marketing. We also chat about his new position at Vanderbilt working on web, email and social media strategy. 

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jen doak-mathewson & the task of the husky

Jen Doak-Mathewson is the Director of Engagement and Acquisition at the University of Connecticut Foundation. We talk about the increased frequency of integrating a university’s alumni association and foundation, which Jen experienced herself at UConn. We also talk about email campaigns – the good, the bad, and the great! 

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