jon blankenship & the batter of winterfell

This week we talked with Jon Blankenship, the director of digital media strategy for Vanderbilt University Development & Alumni Relations. Jon worked with Lougan at Belmont for more than 8 years before his move across Wedgewood Avenue to Vanderbilt. We talk about Jon’s previous position at Belmont where he was tasked with transitioning the oversight of website content over to university marketing. We also chat about his new position at Vanderbilt working on web, email and social media strategy. 

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jen doak-mathewson & the task of the husky

Jen Doak-Mathewson is the Director of Engagement and Acquisition at the University of Connecticut Foundation. We talk about the increased frequency of integrating a university’s alumni association and foundation, which Jen experienced herself at UConn. We also talk about email campaigns – the good, the bad, and the great! 

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martin sickafoose & alumni relations is more than just football

This week we talked alumni relations with Martin Sickafoose, the vice president of digital marketing at the Purdue Alumni Association. Martin talks about the different ways Purdue reaches out to their many thousands of alumni and the challenges of communicating to such a large audience. You don’t want to miss this episode.

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jackie, lougan & the ice breaker

Photo: HighEdWeb Association

Rather than sit down and talk with a guest this week (totally on purpose), Lougan and Jackie chat about what’s going on in our respective offices this semester. Lougan has worked on a variety of projects this semester including new commercials, a new podcast and some new social media strategies. Jackie’s working with a new team student influencers and Well Said: UNC Chapel Hill’s story telling podcast.

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