Can you believe it? It’s 2018 and our first episode of the year stars Andy Brown, the director of media relations and online content at Kalamazoo College. On the show, we talked with Andy about the work he does and how he got to where he is. We also talk about the K-Plan, Kalamazoo’s four-part, integrated approach to liberal arts and science education through which students can customize their college experience.
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We’re at episode 95 with Brock Tibert, Vice President of Audience Marketing and Analytics at CollegeWeekLive. We chat about data, data, and more data. Brock explains his history of enrollment data and analytics, and we discuss what the new age of technology means for marketing to prospective students. Is it creepy, or is it marketing. We don’t talk only numbers – Brock and Lougan make some Star Trek references and Lougan tries to make a joke.
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This week we talk to Jason Boucher, the manager of social media at University of New Hampshire. To start the show, we then talk about how Jason got into social media through his local Social Media Club. Jackie and Jason were track chairs at the EDUweb Conference a few weeks, so we talk about their experience at the conference and their times in Boston. We also discuss our social media plans for move-in week and Lougan’s plans for the solar eclipse.
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Grab your passports! For the first time we’ve chatted with someone outside the United States! We didn’t pick somewhere close like Canada, Mexico, or even anywhere in Europe. In episode 89, we talk to Ben Osborne, social media coordinator at the University of Adelaide in Australia. We discover some interesting differences between universities in the United States and Australia, from commencement to residence halls, and even what it means to be a college student.
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We kick off episode 87 by chatting boy bands with Larry Falck, coordinator of digital media at Francis Marion University. Larry’s big summer project is switching the FMU website to a new CMS (content management system), which is no small task. Aside from web-talk, we discuss the recent commencement ceremonies, and how each of them are covered on social media and live streaming.
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