allison matherly & the strategy of going in with intention
Allison Matherly is the coordinator of digital engagement at Texas Tech and teaches public relations as an adjunct professor in the College of Media and Communication. Matherly’s class primarily focuses on the strategy behind social media posts. She arranges for a non-profit to work with the students for an assignment. She believes emergency communications is about collaboration between parties, but the more you have prepared for an emergency the more you can adjust.
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