ravi jain & some bite-sized storytelling

Aug 1, 2019 | Communications, Digital Media, Marketing, Social Media, Video Production, Web

Ravi Jain from Boston College joins us on the show this week! Ravi serves as the Senior Associate Director of Digital Media & Web at Boston College. We talk with Ravi about being selected as an inaugural INBOUND2019 Fellow and his upcoming talk at INBOUND 2019. Ravi tells us more about why he’s become a short form video evangelist and how he uses micro-storytelling to tell the story of the different “cities” at BC. We also discuss why vinyl sounds better and the fun and agony of designing email templates.

Links to cool stuff: 

Episode 167

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melissa mae cheater & the power of maple syrup

Jun 13, 2019 | Campus Life, Communications, Conferences, Digital Media, Marketing, Public Relations, Web

For our second international episode, we sat down with Melissa Mae Cheater, the digital content manager at Western University in London, Ontario, Canada. Melissa is also the founder of #PSEWEB (Post Secondary Education Web), a Canadian offshoot of the Higher Education Web Professionals Association here in the US. During the show, we chat about the differences between student life in the US and Canada. Melissa also shares her thoughts on how departments across campus can better work with their communications teams to celebrate success. 

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Episode 162

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todd sanders & ryan morejon is on a pontoon boat

Jun 6, 2019 | Communications, Digital Media, Marketing, Social Media

This week, we bring the amazing University of Florida social team back to the podcast. For a quick refresher, Todd Sanders is the director of digital communications & social media at UF and Ryan Morejon is UF’s social media specialist. During the episode, we chat with the UF Crew about the importance of creating community within a university content creation, as well as the UF President’s high level of engagement with their team. We also discuss audience interaction on various networks and their strategy on jumping into new networks like TikTok. 

Links to cool stuff: 

Episode 161

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jon blankenship & the batter of winterfell

May 2, 2019 | Alumni, Development, Digital Media, Marketing, Social Media, Web

This week we talked with Jon Blankenship, the director of digital media strategy for Vanderbilt University Development & Alumni Relations. Jon worked with Lougan at Belmont for more than 8 years before his move across Wedgewood Avenue to Vanderbilt. We talk about Jon’s previous position at Belmont where he was tasked with transitioning the oversight of website content over to university marketing. We also chat about his new position at Vanderbilt working on web, email and social media strategy. 

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Episode 159

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jen doak-mathewson & the task of the husky

Apr 25, 2019 | Development, Digital Media, Social Media

Jen Doak-Mathewson is the Director of Engagement and Acquisition at the University of Connecticut Foundation. We talk about the increased frequency of integrating a university’s alumni association and foundation, which Jen experienced herself at UConn. We also talk about email campaigns – the good, the bad, and the great! 

Links to cool stuff

Episode 158

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