morgan campbell & the joy of tiktok

Morgan CampbellMorgan Campbell is only a few years out of college but already making a name for herself as a pioneer of TikTok in higher ed. She joins us this week to talk about how she built a successful presence for Indiana University and how her team plans to build on that strategy by expanding the use of vertical video on Instagram Reels and other platforms this year. We also talk about how TikTok seemed like a breath of fresh air during the pandemic at a time when it’s easy to fall victim to doom scrolling on other social media platforms.

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liz gross & tuning out the noise

Dr. Liz Gross returns to the show to talk with Jenna about what’s happening at Campus Sonar, the company she founded to help organizations throughout higher ed harness the power of social listening. We talk about how social listening has changed during the pandemic, how going to conferences outside higher ed helped Liz see what our industry was lacking, how to run a growing organization that’s entirely remote, and much more.

Liz is a recognized expert, data-driven marketer, and higher education researcher. She specializes in creating entrepreneurial social media strategies in higher education and has a passion for teaching, which she brings to colleges and universities as the founder and CEO of Campus Sonai. She’s also an award-winning speaker; you might have seen her at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, the Council for the Advancement and Support of Education, or one of many other conferences inside and outside of higher ed. 

She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

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rj thompson & the politics of tenure

Headshot of RJ Thompson on a grey backgroundThis week on the show, we sat down with RJ Thompson, the associate director of student engagement in the College of Business Administration at the University of Pittsburg. RJ’s career in higher education has been in an interesting one. He’s always had a passion for teaching students, and has worked as a both an adjunct and a tenured professor. We talk about RJ’s long career as a professor and why he decided to move from faculty to staff. We also chat about Star Trek: Picard, but no worries. We don’t talk spoilers. 

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amber owens & let’s get this bread

Amber Owens is the social media manager for Indiana Institute of Technology. Amber graduated in 2016 and like many new graduates drifted around from job to job when someone connected her with the position at Indiana Tech. Her passion is for putting stuff online and watching people’s reactions. We chat about the challenges of social media burn out and growing up and watching social media evolve over the years. When Amber isn’t on social media, she builds Star Wars Droids and travels to conventions with her husband.

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chris d’orso & the long story

This week, we welcome back the amazing Chris D’Orso. Since he was on the show back in 2015, Chris has move to SUNY College at Brockport where he is now the associate director of undergraduate admissions. The move for him was a positive change, as it’s allowed him to reconnect with his passion of working in undergraduate admission. You’ll also find out about something really big that’s been happening in Lougan’s life and why the podcast has been a little inconsistent lately. A HUGE thanks to Chris and Jon for being so supportive.

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