josie ahlquist & digital hugs

Apr 29, 2021 | Digital Media, Leadership, Podcasting, Social Media

A photo of Josie AhlquistWe are very excited to have Dr. Josie Ahlquist back on the show to discuss her new book, Digital Leadership in Higher Education. We talk about the book and what leadership looks like during global pandemic and ongoing struggles for racial justice. 

No matter what’s going in the world, Josie stresses that higher education leaders need to show up authentically to their interactions with students. With so much misinformation out there, students need to know that they can trust their institution and its leaders before they will believe what they’re reading in an email or seeing in a video.

Josie also reminds us about the importance of taking time to recognize the difficulty of the work we’re doing right now and the fact that we can’t vent to colleagues or celebrate achievements in the normal ways right now. That’s where the digital hug comes in. Josie talks about how she uses them and the power of building mastermind cohorts that are on part strategy session and one part therapy session.

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Episode 195

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liz gross & tuning out the noise

Mar 18, 2021 | Author, Communications, Consulting, Data, Digital Media, Marketing, Social Media

Dr. Liz Gross returns to the show to talk with Jenna about what’s happening at Campus Sonar, the company she founded to help organizations throughout higher ed harness the power of social listening. We talk about how social listening has changed during the pandemic, how going to conferences outside higher ed helped Liz see what our industry was lacking, how to run a growing organization that’s entirely remote, and much more.

Liz is a recognized expert, data-driven marketer, and higher education researcher. She specializes in creating entrepreneurial social media strategies in higher education and has a passion for teaching, which she brings to colleges and universities as the founder and CEO of Campus Sonai. She’s also an award-winning speaker; you might have seen her at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, the Council for the Advancement and Support of Education, or one of many other conferences inside and outside of higher ed. 

She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

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Episode 192

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jessica depaul & the zombie wedding

Jul 31, 2020 | Admissions, Digital Media, Social Media

Jessica DuPaulBy day, Jessica DePaul is the Associate Director for Recruitment Marketing at the New Jersey Institute of Technology. She previously worked at Rutgers as the Assistant Director of Marketing. She is a passionate marketer that is an expert in the latest education technology and trends, including virtual reality for campus tours and open houses. 

By night, she’s a makeup artist who has done everything from zombie makeup to more traditional styles. In this conversation, we talk about both sides of her personality and how COVID-19 has impacted her work in recruitment and in makeup. 

Jessica will be presenting at the eduWeb Digital Summit on Monday, August 3 at 4:00 p.m. ET. Learn more about her session at: https://www.accelevents.com/e/eduweb2020

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Episode 188

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jackie vetrano & five years of higher ed social

Dec 19, 2019 | Admissions, Digital Media, Graduate School, Marketing

Jackie in a bar maid dress standing with a horseIf you can believe it, it’s the FIVE YEAR anniversary of Higher Ed Social! To celebrate, host emerita Jackie Vetrano is back on the show this week. It’s been a semester of change for her as she recently graduated with a Master of Professional Studies in Integrated Marketing Communications from Georgetown University. AND she started her new position as assistant director of marketing & prospect management at the UNC Kenan-Flagler Business School. Jackie and Lougan talk about the ins and outs of generating and nurturing leads and reminisce about the last five years of the podcast. 

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Episode 178

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jason miller & the groundhog

Nov 14, 2019 | Digital Media, Marketing, Social Media, Web

Jason Miller is the digital specialist at York University in Toronto, Canada. As part of the central communications office, Jason’s has his hands in a lot of digital work, but his primary job is to develop the university-wide social media strategy and assist various areas across campus with their digital strategies. Lougan and Jason talk about the quirks of being in charge of social media, and why we love doing what we do. We also talk about the fun little things he does outside his role, and how doing those types of things are important.

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Episode 175

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eric stoller & the lunch episode

Oct 31, 2019 | Academics, Admissions, Advising, Campus Life, Communications, Conferences, Consulting, Data, Digital Media, Financial Aid, First Year Experience, Marketing, Professional Development, Public Relations, Retention, Side Hustles, Social Media, Student Success, Web

Photo of Eric StollerEric Stoller is the vice president of digital strategy at GeckoEngage. You may know him from his articles on Inside Higher Ed, his speaking engagements and his consulting work around digital engagement. He’s always loved doing marketing and public relations, but never wanted to work for an agency. Eric’s experiences in student development services at University of Illinois Chicago and enrollment management at Oregon State University really cemented interest in the intersection of technology and student success. He’s had an incredible and unique journey through the world of higher education. 

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Episode 173

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