bruce floyd & the standing desk

Episode 80 welcomes Bruce Floyd, Social Media Manager for the Florida Gators. He takes us behind the scenes of his social media strategy for the 21-team large franchise, and explains how he coordinates each individual team’s accounts. We discuss how messaging on Twitter has changed in athletics, and how Bruce manages it all. He also shares his recent Signing Day experience, introducing us to the most important part – the fax machine, who became famous and was featured in publications including Rolling Stone.

Links to cool stuff

Share the Podcast

ashley budd & the digital ecosystem

Ashley Budd is the Director of Digital Marketing in Cornell University’s Advancement Division, but works remotely from her home in upstate New York. We chat about the positives and negatives about working remotely, Slack and all. Ashley and her team are closing a large website redesign, and she discusses their approach to a smarter and more personal experience for Cornell alumni.

Links to Cool Stuff:

 

Share the Podcast

sandra files & the punch line

We’ve kicked off the new year with Sandra Files, Digital Support Specialist at The Johns Hopkins University. The university is closing in on reaching its $5 billion campaign goal, and Sandra chats about what it’s like to fundraise for such a large amount of money for positive change. Sandra works specifically on leveraging separate social media presences to tell effective stories, and collaborates with her team to tell those stories through text, video, photography, and more.

Links to cool stuff:

Share the Podcast

paul gilzow & the 62 dislocations

Paul Gilzow in a carEpisode 74 welcomes Paul Gilzow, Apps Developer from the University of Missouri, who Jackie and Lougan recently spent some in-person time with at the recent Higher Ed Web conference in Memphis, TN. Paul’s presentation, “Access Denied: Keeping Yourself off an Attacker’s Radar,” was named best in track and best in conference. We chat about our conference takeaways, how physical distance can effect working teams, and the best places to get BBQ in Tennessee.

Links to cool stuff: 

 

Paul’s Red Staplers have no staples

14922905_10104377951646760_471496194_o

Share the Podcast

rebecca stapley & cat litter on ice

RS26In episode 72 we finally connect with Rebecca Stapley, Assistant Director of Multimedia and PR at Nazareth College in Rochester, NY. Both Lougan and Rebecca come from an admissions background, and we spend a lot of time chatting about everything they’ve learned from the two departments. With the semester in full swing for everyone, we talk abut how to handle all our projects, but take time for ourselves. The weather is changing, as Jackie and Rebecca start to feel the fall while it still feels like summer over in Lougan’s neck of the woods. We also share our strategies on hiring and utilizing our student workers and volunteers as best we can.

Links to cool stuff: 

Share the Podcast

matt brinton & teaching technology

9bHF7g8JEpisode 71 features Matt Brinton, the Associate Director of Alumni Relations at the University of Northern Colorado. We begin our discussion with a talk about Welcome Week activities at our respective institutions and the organization of our offices on campus. Matt is a Ph.D. candidate, and we discuss his new course on technology in education which has been in development since 2014. Finally, we talk about how Matt is trying new things when marketing to his alumni.

Links to Cool Stuff

Share the Podcast

ebru kardan & the great outdoors

Ebru KardanWe’ve made it to episode 70 with Ebru Kardan, Director of External Affairs and Communications at the College of Social and Behavioral Sciences at the University of Massachusetts, Amherst. We first address exactly what that means, as higher ed titles tend to include a lot of extra words in job titles. There’s some nerdiness in this podcast, in the form of Star Trek talk and Ebru’s famous beer can cat. We also talk about Untappd and call out many past guests for the beers they were drinking at the time, and Jackie explains a class she’ll be taking later this month.

Links to cool stuff

Share the Podcast

jackie, pinterest & higher ed live

Screen Shot 2016-08-11 at 9.54.34 PMThis week, Jackie had the chance to be a guest on Marketing Live, part of the Higher Ed Live network. She chatted live with Amy Jorgensen about Pinterest and what colleges can do with the platform. She’ll be presenting the same topic in Memphis at the Higher Ed Web conference, and Lougan and Jackie will be tag teaming on a poster there about this very podcast!

Watch the recorded video on HigherEdLive.com

 

Share the Podcast

jon-stephen stansel & the power that’s inside

maxresdefaultEpisode 67 brings back Jon-Stephen Stansel the Social Media Coordinator at Texas State University, and we talk about Pokemon GO, exclusively. We chat about how campuses can use this new app, and how Jackie, Lougan, and Jon-Stephen are doing on their own journeys to be the very best.

Links to cool stuff

Share the Podcast

melissa van de werfhorst & the power of the wikipedia

11953130_1194710127221087_6474174825131308098_nEpisode 65 is with Melissa Van De Werfhorst, Marketing and Communications Manager for the College of Engineering at the University of California at Santa Barbara. Unsurprisingly, we talk about cats (there’s 9 between everyone), but also chat with Melissa about the recent Sarpa fire that was very closeby. Now that it’s summer, life has slowed down a little, but Melissa is working on a website relaunch for the College of Engineering. We also geek out about Murder She Wrote and Star Trek for a while.

 

Links to cool stuff: 

Share the Podcast