Oct 24, 2017 | Conferences, Marketing, Social Media, Web
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credit: Libris by PhotoShelter
We return from our break this week to welcome back Mark Anbinder, the web communications manager at Cornell University. We saw Mark just last week at the HighEdWeb Conference in Hartford, CT. We discuss the conference and talk about what experiences we enjoy at events like this. As it turns out, Jackie and Mark both have new vehicles with Apple CarPlay. That new feature has allowed Mark to binge listen to the podcast, and he shares with us a list of his favorite episodes. We finally end the show talking about our experiences with our Apple Watches and Mark talks about his Swatch.
Mark’s Favorite Episodes:
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Sep 19, 2017 | Marketing, Social Media
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This week on the show, Lougan talks to Dr. Liz Gross, the marketing insights manager at Great Lakes Higher Education. Due to technical issues with the audio file of the original recording, Lougan had to re-record the episode and unfortunately Jackie wasn’t able to join us. We start the show discussing obscure card games, and later discuss Liz’s work doing marketing research and how the data she collects is used. We also discuss Liz’s doctoral research about student engagement in the digital age.
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Sep 5, 2017 | Admissions, Communications, Marketing, Social Media
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We all pile into Lougan’s closet for episode 92 with Gil Rogers, Director of Marketing at NRCCUA – National Research Center for College and University Admissions. Gil had just transitioned from working at Chegg due to its partnership with NRCCUA. Fortunately for him, he didn’t have to pack up his desk or turn in his parking pass, because he worked – and will continue to work – from home in his basement office. We talk all about enrollment and recruitment marketing, how we should adapt to a changing data- and social media-filled world, and consider how prospective students view the admissions process.
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Aug 22, 2017 | Communications, Conferences, Digital Media, Social Media, Video Production
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This week we talk to Jason Boucher, the manager of social media at University of New Hampshire. To start the show, we then talk about how Jason got into social media through his local Social Media Club. Jackie and Jason were track chairs at the EDUweb Conference a few weeks, so we talk about their experience at the conference and their times in Boston. We also discuss our social media plans for move-in week and Lougan’s plans for the solar eclipse.
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Jun 28, 2017 | Communications, Digital Media, Marketing, Social Media
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In episode 88, we chat with Ben Luttrull, media relations specialist at the University of Southern Indiana. Each of us have a different structure in our Communications and Marketing divisions, which leads us to an interesting discussion about division of responsibilities. We also talk about using LinkedIn to connect with audiences, as well as how we rely on student workers to help us get work done…and remind us about what’s cool and what’s not.
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May 29, 2017 | Communications, Digital Media, Marketing, Social Media, Video Production, Web
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We kick off episode 87 by chatting boy bands with Larry Falck, coordinator of digital media at Francis Marion University. Larry’s big summer project is switching the FMU website to a new CMS (content management system), which is no small task. Aside from web-talk, we discuss the recent commencement ceremonies, and how each of them are covered on social media and live streaming.
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