jon blankenship & the batter of winterfell

May 2, 2019 | Alumni, Development, Digital Media, Marketing, Social Media, Web

This week we talked with Jon Blankenship, the director of digital media strategy for Vanderbilt University Development & Alumni Relations. Jon worked with Lougan at Belmont for more than 8 years before his move across Wedgewood Avenue to Vanderbilt. We talk about Jon’s previous position at Belmont where he was tasked with transitioning the oversight of website content over to university marketing. We also chat about his new position at Vanderbilt working on web, email and social media strategy. 

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Episode 159

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martin sickafoose & alumni relations is more than just football

Feb 28, 2019 | Alumni, Communications, Digital Media, Marketing

This week we talked alumni relations with Martin Sickafoose, the vice president of digital marketing at the Purdue Alumni Association. Martin talks about the different ways Purdue reaches out to their many thousands of alumni and the challenges of communicating to such a large audience. You don’t want to miss this episode.

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Episode 152

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jon mcbride & the sesquicentennial episode

Feb 14, 2019 | Communications, Marketing, Social Media, Student Conduct, Video Production

Jon McBride works at Brigham Young University as the media relations and social media manager. Since he started at BYU 6 years ago, he has begun to develop a strong and creative social media strategy. In this episode, he explained how he loves that his department is adaptive to the field of communication. Jon tells us about the time he pitched Beyonce’s publicist, and also chats with Lougan and Jackie about his student social media team and their thoughtful Instagram stories on tough campus topics.

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Episode 150

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carbs & content with jacqueline rowe

Jan 31, 2019 | Admissions, Communications, Marketing, Social Media, Web


Jacqueline Rowe is the senior enrollment communications coordinator for undergraduate admissions at Stony Brook University, where she focuses on event management and website coordination plus social media for the university. We learn all about “Jackie Idea Bombs” and talk about carbs. Lots of carbs. Lougan goes hard on science again, and we answer the question, “is butter a carb?”

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Episode 148

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