Feb 17, 2017 | Athletics, Communications, Marketing, Social Media
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Episode 80 welcomes Bruce Floyd, Social Media Manager for the Florida Gators. He takes us behind the scenes of his social media strategy for the 21-team large franchise, and explains how he coordinates each individual team’s accounts. We discuss how messaging on Twitter has changed in athletics, and how Bruce manages it all. He also shares his recent Signing Day experience, introducing us to the most important part – the fax machine, who became famous and was featured in publications including Rolling Stone.
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Jan 20, 2017 | Communications, Development, Marketing, Social Media, Web
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We’ve kicked off the new year with Sandra Files, Digital Support Specialist at The Johns Hopkins University. The university is closing in on reaching its $5 billion campaign goal, and Sandra chats about what it’s like to fundraise for such a large amount of money for positive change. Sandra works specifically on leveraging separate social media presences to tell effective stories, and collaborates with her team to tell those stories through text, video, photography, and more.
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Sep 2, 2016 | Communications, Conferences, Development, Marketing, Social Media, Web
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We’ve made it to episode 70 with Ebru Kardan, Director of External Affairs and Communications at the College of Social and Behavioral Sciences at the University of Massachusetts, Amherst. We first address exactly what that means, as higher ed titles tend to include a lot of extra words in job titles. There’s some nerdiness in this podcast, in the form of Star Trek talk and Ebru’s famous beer can cat. We also talk about Untappd and call out many past guests for the beers they were drinking at the time, and Jackie explains a class she’ll be taking later this month.
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Jul 14, 2016 | Admissions, Campus Life, College Prep, Communications, Marketing, Outside Higher Ed, Social Media, Uncategorized
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Episode 67 brings back Jon-Stephen Stansel the Social Media Coordinator at Texas State University, and we talk about Pokemon GO, exclusively. We chat about how campuses can use this new app, and how Jackie, Lougan, and Jon-Stephen are doing on their own journeys to be the very best.
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Jun 30, 2016 | Academics, Communications, Marketing, Social Media, Web
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Episode 65 is with Melissa Van De Werfhorst, Marketing and Communications Manager for the College of Engineering at the University of California at Santa Barbara. Unsurprisingly, we talk about cats (there’s 9 between everyone), but also chat with Melissa about the recent Sarpa fire that was very closeby. Now that it’s summer, life has slowed down a little, but Melissa is working on a website relaunch for the College of Engineering. We also geek out about Murder She Wrote and Star Trek for a while.
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Jun 22, 2016 | Communications, Conferences, Marketing, Social Media, Web
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Episode 64 is so big, we brought on two guests! We talk with Tonya Oaks-Smith, Executive Director of Marketing and Communications at Henderson State University, and Colleen Brennan-Barry Assistant Director of Marketing & Community Relations at Monroe Community College. Colleen serves as the President of Higher Education Web Professionals Association and Tonya serves as the Chair of the HighEdWeb National Conference, and have lots to talk about when it comes to the upcoming conference! The HighEd Web gang will be heading to Memphis, TN in October, and we talk about food, fun, sessions, learning, and an exciting keynote announcement that nearly kills Lougan.
Links to cool stuff:
Episode 80 welcomes Bruce Floyd, Social Media Manager for the Florida Gators. He takes us behind the scenes of his social media strategy for the 21-team large franchise, and explains how he coordinates each individual team’s accounts. We discuss how messaging on Twitter has changed in athletics, and how Bruce manages it all. He also shares his recent Signing Day experience, introducing us to the most important part – the fax machine, who became famous and was featured in publications including Rolling Stone.
