Episode 43 started with some technical difficulties, but we finally connected with Emily Stulz, a graduate assistant in the marketing and communications office at Northern Michigan University, earning a master’s degree in higher education and student affairs. We chatted about working with student interns, especially when it comes to social media platforms, and Emily shared some great ideas she and her student worker came up with for using Snapchat on campus! We also talked about the internet; meeting people, making friends, and of course, animals. We ended the show with Emily’s new initiative on campus to create a resource for first generation students on campus, which was also featured in the Student Affairs Collective blog.
Episode 31 features Tim Nekritz, Associate Director of Communications and Marketing/Director of Digital Communications at SUNY Oswego. Tim tells us how he got his current job wearing many hats, all thanks to this thing called “the internet” that got really big a while back. Naturally, we talk about using social media on campus, and interestingly enough, Tim describes how social media works to break down departmental silos that exist at so many institutions across the country. Oswego is in the midst of a website redevelopment initiative, and we talk about content, “front end” and “back end,” and the most effective use of time with a new project like this one. We mention Slack for a second, but then Lougan and Tim dive into a deeply passionate conversation about children’s television shows. There’s singing. You don’t want to miss it.
Episode 26 is with Jon-Stephen Stansel, Social Media Coordinator at Texas State University. JS just started this new job, and had a very interesting journey bringing him to Texas. We chat about this unique path, and get a language lesson along the way. Lougan geeks out a little bit about Japanese culture and language, and we also talk about JS’ introduction to social media in his previous position while discussing its evolution. In his new job, JS works with a larger team, allowing him to focus on social media strategy, something that we decide has both pros and cons. We close the podcast with a mini Apple Watch review, getting JS’ take on it as well.
Episode 25 features Lacy Paschal, Director of Web Communications at Vanderbilt University, even though it takes some time to formally introduce her. In this episode, Jackie’s soul dies a little because she has nothing, at least when it comes to children (both which Lougan and Lacy have adorable ones). We talk about college sports, specifically in Nashville, and Jackie continues to learn about sports teams in the south. Lacy reveals that she is adjusting to a big switch in her department, growing from 3 to 14 members, due to a reorganization on campus. We also chat about personalized customer service, and what the best method for teaching software is.
Episode 24 kicks off with Lougan and our guest, Tiffany Broadbent-Beker, Web Developer and Social Media Coordinator at the College of William and Mary, acting as the Higher Ed Social bartenders for the evening. We first chat about Tiffany’s experiences living near Colonial Williamsburg, as many of the actors break character on a regular basis. In her position, Tiffany monitors some of the social media accounts for the college, sharing the responsibility with other team members. We chat about this unique practice, and how much anxiety monitoring social media accounts can cause, when it’s for a large institution. This leads us down the path of welcoming incoming freshman and transfer students to campus, with orientation surprisingly jsut around the corner. Amongst other topics, spanning from which Hogwarts house is the best to WWDC predictions, Tiffany reveals Jackie’s favorite new app.
Episode nineteen is the first, and likely, only time that Jackie and Lougan are in the same place at the same time recording the podcast. We chat with Jeff Stevens, Assistant Web Managers at UF Health, who has been working in Higher Education since Jackie was eight years old. We talk about running and weight loss, which makes sense, considering Jeff’s audience at the University of Florida. Uniquely, Jeff and his team have two distinct audiences: students and their parents, like all institutions, but also patients. With this in mind, we talk about social media and knowing your audience to maximize each platform. We end the show by chatting about conferences and what a good listener might actually look like.