REBROADCAST: bruce floyd & the standing desk

Jackie and Lougan are taking a two week breather from the show. They’ll be back on March 21, but in the mean time enjoy the Gator Fax episode!

Episode 80 welcomes Bruce Floyd, Social Media Manager for the Florida Gators. He takes us behind the scenes of his social media strategy for the 21-team large franchise, and explains how he coordinates each individual team’s accounts. We discuss how messaging on Twitter has changed in athletics, and how Bruce manages it all. He also shares his recent Signing Day experience, introducing us to the most important part – the fax machine, who became famous and was featured in publications including Rolling Stone.

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martin sickafoose & alumni relations is more than just football

This week we talked alumni relations with Martin Sickafoose, the vice president of digital marketing at the Purdue Alumni Association. Martin talks about the different ways Purdue reaches out to their many thousands of alumni and the challenges of communicating to such a large audience. You don’t want to miss this episode.

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jackie milhans & chicago seafood

It was guaranteed that Jackie and Lougan wouldn’t forget this week’s guest, Jackie Milhans! She works as the manager of research computing team at Northwestern University, and Jackie V. nerds out hard with her about data. She tells Jackie and Lougan all about data simulation, storage, analysis, plus all the departments her team supports.

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jon mcbride & the sesquicentennial episode

Jon McBride works at Brigham Young University as the media relations and social media manager. Since he started at BYU 6 years ago, he has begun to develop a strong and creative social media strategy. In this episode, he explained how he loves that his department is adaptive to the field of communication. Jon tells us about the time he pitched Beyonce’s publicist, and also chats with Lougan and Jackie about his student social media team and their thoughtful Instagram stories on tough campus topics.

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dave stockton & the musicals

Dave Stockton is the director of student conduct at Marquette University in Milwaukee, WI. He is originally from the UK, and when he arrived in the US, he learned all about student affairs – something that didn’t exist back home. We talk about his side-project called Prod Duck, notepads he designed to help people be more productive. 

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