bruce floyd & the standing desk

Episode 80 welcomes Bruce Floyd, Social Media Manager for the Florida Gators. He takes us behind the scenes of his social media strategy for the 21-team large franchise, and explains how he coordinates each individual team’s accounts. We discuss how messaging on Twitter has changed in athletics, and how Bruce manages it all. He also shares his recent Signing Day experience, introducing us to the most important part – the fax machine, who became famous and was featured in publications including Rolling Stone.

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sandra files & the punch line

We’ve kicked off the new year with Sandra Files, Digital Support Specialist at The Johns Hopkins University. The university is closing in on reaching its $5 billion campaign goal, and Sandra chats about what it’s like to fundraise for such a large amount of money for positive change. Sandra works specifically on leveraging separate social media presences to tell effective stories, and collaborates with her team to tell those stories through text, video, photography, and more.

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rebecca stapley & cat litter on ice

RS26In episode 72 we finally connect with Rebecca Stapley, Assistant Director of Multimedia and PR at Nazareth College in Rochester, NY. Both Lougan and Rebecca come from an admissions background, and we spend a lot of time chatting about everything they’ve learned from the two departments. With the semester in full swing for everyone, we talk abut how to handle all our projects, but take time for ourselves. The weather is changing, as Jackie and Rebecca start to feel the fall while it still feels like summer over in Lougan’s neck of the woods. We also share our strategies on hiring and utilizing our student workers and volunteers as best we can.

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ebru kardan & the great outdoors

Ebru KardanWe’ve made it to episode 70 with Ebru Kardan, Director of External Affairs and Communications at the College of Social and Behavioral Sciences at the University of Massachusetts, Amherst. We first address exactly what that means, as higher ed titles tend to include a lot of extra words in job titles. There’s some nerdiness in this podcast, in the form of Star Trek talk and Ebru’s famous beer can cat. We also talk about Untappd and call out many past guests for the beers they were drinking at the time, and Jackie explains a class she’ll be taking later this month.

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lougan, jackie & fall 2016

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It’s been a crazy week, so Jackie and Lougan decided to do a quick episode about what we’ve been up to. We’ve both received new job titles for the new academic year, and we’re both hard at work gearing up for the new semester. We also talk about our goals for the year, Jackie’s “reading” habits and Lougan’s favorite video game of all time Persona 4.

jackie, pinterest & higher ed live

Screen Shot 2016-08-11 at 9.54.34 PMThis week, Jackie had the chance to be a guest on Marketing Live, part of the Higher Ed Live network. She chatted live with Amy Jorgensen about Pinterest and what colleges can do with the platform. She’ll be presenting the same topic in Memphis at the Higher Ed Web conference, and Lougan and Jackie will be tag teaming on a poster there about this very podcast!

Watch the recorded video on HigherEdLive.com