Bill Zimmerman is a lecturer at Penn State’s Donald Bellisario College of Communications in the departments of advertising and public relations. Before teaching, he worked in public relations and strategic communication for Penn State. The group discusses losing interest in social media after maintaining a professional account. Zimmerman emphasizes to his students to focus on developing a strategy for social media. Zimmerman wants to show his students the possibilities that Penn State’s entrepreneurship program and social media can bring. When he is not teaching, Zimmerman is a podcaster for Happy Valley Hustle, which is for a regional audience about entrepreneurship.
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