Feb 17, 2017 | Athletics, Communications, Marketing, Social Media
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Episode 80 welcomes Bruce Floyd, Social Media Manager for the Florida Gators. He takes us behind the scenes of his social media strategy for the 21-team large franchise, and explains how he coordinates each individual team’s accounts. We discuss how messaging on Twitter has changed in athletics, and how Bruce manages it all. He also shares his recent Signing Day experience, introducing us to the most important part – the fax machine, who became famous and was featured in publications including Rolling Stone.
Links to cool stuff
Feb 3, 2017 | Admissions, Alumni, Development, Marketing
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Ashley Budd is the Director of Digital Marketing in Cornell University’s Advancement Division, but works remotely from her home in upstate New York. We chat about the positives and negatives about working remotely, Slack and all. Ashley and her team are closing a large website redesign, and she discusses their approach to a smarter and more personal experience for Cornell alumni.
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Jan 20, 2017 | Communications, Development, Marketing, Social Media, Web
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We’ve kicked off the new year with Sandra Files, Digital Support Specialist at The Johns Hopkins University. The university is closing in on reaching its $5 billion campaign goal, and Sandra chats about what it’s like to fundraise for such a large amount of money for positive change. Sandra works specifically on leveraging separate social media presences to tell effective stories, and collaborates with her team to tell those stories through text, video, photography, and more.
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Nov 12, 2016 | Conferences, Marketing, Web
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Episode 74 welcomes Paul Gilzow, Apps Developer from the University of Missouri, who Jackie and Lougan recently spent some in-person time with at the recent Higher Ed Web conference in Memphis, TN. Paul’s presentation, “Access Denied: Keeping Yourself off an Attacker’s Radar,” was named best in track and best in conference. We chat about our conference takeaways, how physical distance can effect working teams, and the best places to get BBQ in Tennessee.
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Paul’s Red Staplers have no staples
Sep 15, 2016 | Admissions, Marketing, Social Media
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In episode 72 we finally connect with Rebecca Stapley, Assistant Director of Multimedia and PR at Nazareth College in Rochester, NY. Both Lougan and Rebecca come from an admissions background, and we spend a lot of time chatting about everything they’ve learned from the two departments. With the semester in full swing for everyone, we talk abut how to handle all our projects, but take time for ourselves. The weather is changing, as Jackie and Rebecca start to feel the fall while it still feels like summer over in Lougan’s neck of the woods. We also share our strategies on hiring and utilizing our student workers and volunteers as best we can.
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Sep 10, 2016 | Academics, Alumni, Graduate School, Marketing
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Episode 71 features Matt Brinton, the Associate Director of Alumni Relations at the University of Northern Colorado. We begin our discussion with a talk about Welcome Week activities at our respective institutions and the organization of our offices on campus. Matt is a Ph.D. candidate, and we discuss his new course on technology in education which has been in development since 2014. Finally, we talk about how Matt is trying new things when marketing to his alumni.
Links to Cool Stuff
Episode 80 welcomes Bruce Floyd, Social Media Manager for the Florida Gators. He takes us behind the scenes of his social media strategy for the 21-team large franchise, and explains how he coordinates each individual team’s accounts. We discuss how messaging on Twitter has changed in athletics, and how Bruce manages it all. He also shares his recent Signing Day experience, introducing us to the most important part – the fax machine, who became famous and was featured in publications including Rolling Stone.
