brendan foley & this is 2020

Jan 9, 2020 | Communications, Development, Social Media, Web

This week, Lougan talks with Brendan Foley, the director of communications for the Morehead-Cain Foundation at the University of North Carolina at Chapel Hill. Brendan is responsible for creating and implementing a content strategy that supports Morehead-Cain’s many goals. Whether it’s recruiting the brightest students across the globe or inspiring alumni to participate in the Foundation’s first-ever capital campaign, Brendan creates content that encompasses every aspect of student and alumni journeys.

On the show, we discuss Brendan’s work and how he made the jump from award-winning broadcast news producer and journalist to higher education. Brendan’s wife Jenna Hartwell is also an Higher Ed Social alum! Check out Jenna’s episode from October 2018!

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Episode 179

jon blankenship & the batter of winterfell

May 2, 2019 | Alumni, Development, Digital Media, Marketing, Social Media, Web

This week we talked with Jon Blankenship, the director of digital media strategy for Vanderbilt University Development & Alumni Relations. Jon worked with Lougan at Belmont for more than 8 years before his move across Wedgewood Avenue to Vanderbilt. We talk about Jon’s previous position at Belmont where he was tasked with transitioning the oversight of website content over to university marketing. We also chat about his new position at Vanderbilt working on web, email and social media strategy. 

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Episode 159

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jen doak-mathewson & the task of the husky

Apr 25, 2019 | Development, Digital Media, Social Media

Jen Doak-Mathewson is the Director of Engagement and Acquisition at the University of Connecticut Foundation. We talk about the increased frequency of integrating a university’s alumni association and foundation, which Jen experienced herself at UConn. We also talk about email campaigns – the good, the bad, and the great! 

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Episode 158

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joseph didomizio & for the love of buffalo

Aug 2, 2018 | Development, Digital Media, Social Media, Web

Joseph DiDomizio is the director of digital communications in the Division of University Advancement at the University of Buffalo. We start the show with a great discussion about the amazing city of Buffalo, NY. We also discuss the work Joseph does, the growth and the change he has experienced in his office and some recent projects that he has been working on.

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This episode of Higher Ed Social was brought to you by Top Hat! Learn how their suite of easy-to-use apps can help you engage your class, adopt incredible next generation textbooks, or to run tests within a secure, digital environment. Visit tophat.com/higheredsocial to learn more. 

Episode 123

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ashley budd & the digital ecosystem

Feb 3, 2017 | Admissions, Alumni, Development, Marketing

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Ashley Budd is the Director of Digital Marketing in Cornell University’s Advancement Division, but works remotely from her home in upstate New York. We chat about the positives and negatives about working remotely, Slack and all. Ashley and her team are closing a large website redesign, and she discusses their approach to a smarter and more personal experience for Cornell alumni.

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sandra files & the punch line

Jan 20, 2017 | Communications, Development, Marketing, Social Media, Web

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We’ve kicked off the new year with Sandra Files, Digital Support Specialist at The Johns Hopkins University. The university is closing in on reaching its $5 billion campaign goal, and Sandra chats about what it’s like to fundraise for such a large amount of money for positive change. Sandra works specifically on leveraging separate social media presences to tell effective stories, and collaborates with her team to tell those stories through text, video, photography, and more.

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