van nguyen, olivia perry & a spotlight on community colleges

May 13, 2021 | Communications, Community Colleges, Marketing

A photo of Van Nguyen and Olivia PerryMany of the episodes on this show focus on traditional, four-year universities, but community colleges have the same responsibilities when it comes to social media, enrollment management, and many other aspects of higher ed. 

This week, we welcome Van Nguyen and Olivia Perry of Schoolcraft College just outside Detroit, to talk about the challenges and the opportunities of working at a community college. We also talk about how the pandemic impacted community college staff and students and chat about plans for commencement and how to pull off ceremonies that honor students and their achievements in a safe way. 

Van Nguyen is the Chief Marketing & Communications Officer at Schoolcraft College; Olivia Perry is the school’s Marketing and Events Coordinator. 

Links to cool stuff

Episode 196

Subscribe on Apple Podcasts
Subscribe on Google Play
Subscribe on Spotify
Subscribe on Stitcher

liz gross & tuning out the noise

Mar 18, 2021 | Author, Communications, Consulting, Data, Digital Media, Marketing, Social Media

Dr. Liz Gross returns to the show to talk with Jenna about what’s happening at Campus Sonar, the company she founded to help organizations throughout higher ed harness the power of social listening. We talk about how social listening has changed during the pandemic, how going to conferences outside higher ed helped Liz see what our industry was lacking, how to run a growing organization that’s entirely remote, and much more.

Liz is a recognized expert, data-driven marketer, and higher education researcher. She specializes in creating entrepreneurial social media strategies in higher education and has a passion for teaching, which she brings to colleges and universities as the founder and CEO of Campus Sonai. She’s also an award-winning speaker; you might have seen her at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, the Council for the Advancement and Support of Education, or one of many other conferences inside and outside of higher ed. 

She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

Links to cool stuff

Episode 192

Subscribe on Apple Podcasts
Subscribe on Google Play
Subscribe on Spotify
Subscribe on Stitcher

corynn myers & the watermelon bowl

Sep 4, 2020 | Admissions, Communications, Enrollment Management, Marketing

Like a lot of us, Corynn Myers is basically working two jobs right now. She’s serving as the lead on all of the University of Michigan’s COVID-related communications and managing a team that’s part of Michigan’s in-house creative agency. It’s a lot, but she handles it all with poise and made time to talk with us about how thinking like an agency has helped her team thrive and bring big results in enrollment marketing.

We also talk about how Corynn and her family are copying during quarantine and why running is not for everyone, no matter how much we might want it to be right now. Corynn also talk about how working from home has impacted her productivity for better and her diet for worse — something else many of us can relate to right now!

Links to cool stuff

 

 

Episode 189

Subscribe on Apple Podcasts
Subscribe on Google Play
Subscribe on Spotify
Subscribe on Stitcher

jenna spinelle & the frozen fountain

Jan 23, 2020 | Communications, Podcasting, Public Relations, Social Media, Web

Jenna Spinelle is the communications specialist for the McCourtney Institute for Democracy at Penn State. She describes herself as a team of one, where she handles digital content and media outreach. She is also host of the Institute’s Democracy Works podcast which is produced in partnership with WPSU Penn State, Pennsylvania’s NPR station. Lougan and Jenna have a great chat about working her work hosting Democracy Works, podcasting and listening to audio books. Also, apologies for Lougan’s audio quality. We’ve had some issues with his microphone and are working to fix it. 

Links to cool stuff: 

Episode 181

Subscribe on Apple Podcasts
Subscribe on Google Play
Subscribe on Spotify
Subscribe on Stitcher

brendan foley & this is 2020

Jan 9, 2020 | Communications, Development, Social Media, Web

This week, Lougan talks with Brendan Foley, the director of communications for the Morehead-Cain Foundation at the University of North Carolina at Chapel Hill. Brendan is responsible for creating and implementing a content strategy that supports Morehead-Cain’s many goals. Whether it’s recruiting the brightest students across the globe or inspiring alumni to participate in the Foundation’s first-ever capital campaign, Brendan creates content that encompasses every aspect of student and alumni journeys.

On the show, we discuss Brendan’s work and how he made the jump from award-winning broadcast news producer and journalist to higher education. Brendan’s wife Jenna Hartwell is also an Higher Ed Social alum! Check out Jenna’s episode from October 2018!

Links to cool stuff: 

Episode 179

martha saunders & what it’s like to be president

Dec 12, 2019 | Academics, Administration, Communications, Public Relations, University President

Have you ever wondered what it’s like to be university president? This week on the show, Lougan talks with Dr. Martha Saunders, President of the University of West Florida. In her more than three decades in higher education, Dr. Saunders has served in multiple academic and leadership roles and has led UWF a to new heights. Lougan chats with her about how she became a university president, her strategic vision and how the resources in west Florida helped drive the creation of new and innovative programs at UWF. 

Links to cool stuff: 

Episode 177

Subscribe on Apple Podcasts
Subscribe on Google Play
Subscribe on Spotify
Subscribe on Stitcher