May 2, 2019 | Alumni, Development, Digital Media, Marketing, Social Media, Web
This week we talked with Jon Blankenship, the director of digital media strategy for Vanderbilt University Development & Alumni Relations. Jon worked with Lougan at Belmont for more than 8 years before his move across Wedgewood Avenue to Vanderbilt. We talk about Jon’s previous position at Belmont where he was tasked with transitioning the oversight of website content over to university marketing. We also chat about his new position at Vanderbilt working on web, email and social media strategy.
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Feb 28, 2019 | Alumni, Communications, Digital Media, Marketing
This week we talked alumni relations with Martin Sickafoose, the vice president of digital marketing at the Purdue Alumni Association. Martin talks about the different ways Purdue reaches out to their many thousands of alumni and the challenges of communicating to such a large audience. You don’t want to miss this episode.
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Feb 3, 2017 | Admissions, Alumni, Development, Marketing
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Ashley Budd is the Director of Digital Marketing in Cornell University’s Advancement Division, but works remotely from her home in upstate New York. We chat about the positives and negatives about working remotely, Slack and all. Ashley and her team are closing a large website redesign, and she discusses their approach to a smarter and more personal experience for Cornell alumni.
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Sep 10, 2016 | Academics, Alumni, Graduate School, Marketing
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Episode 71 features Matt Brinton, the Associate Director of Alumni Relations at the University of Northern Colorado. We begin our discussion with a talk about Welcome Week activities at our respective institutions and the organization of our offices on campus. Matt is a Ph.D. candidate, and we discuss his new course on technology in education which has been in development since 2014. Finally, we talk about how Matt is trying new things when marketing to his alumni.
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May 18, 2016 | Alumni, Development, Giving
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Episode 62 is filled with Geneseo and Albany pride, thanks to Cassie Allen, Assistant Director for Phoneathon and Young Alumni Giving at Siena College. Jackie and Cassie are both Geneseo alumnae living in Albany, so we chat a lot about both topics. Now that phoneathon is over, Cassie is back to a normal work schedule, and talks about what she’s been up to with her new-found free time. We talk about podcasts aside from our own, as well as Cassie’s rabbit, George. Jackie and Cassie also compare stories about times they’ve been mistaken for students on campus, something that makes Lougan feel old.
Links to Cool Stuff:
This week we talked with Jon Blankenship, the director of digital media strategy for Vanderbilt University Development & Alumni Relations. Jon worked with Lougan at Belmont for more than 8 years before his move across Wedgewood Avenue to Vanderbilt. We talk about Jon’s previous position at Belmont where he was tasked with transitioning the oversight of website content over to university marketing. We also chat about his new position at Vanderbilt working on web, email and social media strategy. 
