Nov 15, 2018 | Admissions, Communications, Digital Media, Marketing
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Noel Peloquin grew up Starkville, Mississippi. Prior to moving to Boston, she worked in healthcare. She now works as the marketing and communications coordinator for enrollment management UMass Boston, where she creates communications for first-generation college students. They discuss how admissions communications help students make one of the biggest decisions of their lives. We also talk about how many things Alexa cannot do.
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Oct 11, 2018 | Admissions, Faculty, Online Education
Derryce Howzell is a professor of communications at the Art Institute of Las Vegas, Nevada College, and the Nevada Career Institute. Working in college admissions after receiving her bachelor’s degree is why Derryce fell in love with an academic environment. She was inspired to teach after she took an undergraduate class called Intercultural Communications. They talk about the struggles of not being on campus when you receive an online.
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Jul 12, 2018 | Admissions, Communications, Digital Media, First Year Experience, Marketing, New Students, Social Media
Get ready for a VERY lively episode this week. Lougan and Jackie talked with the hilarious Andy Shaw, director of enrollment communications at York College of Pennsylvania. Andy loves his job because he makes stuff that get students to come to his college. He also teaches a class about comedy for freshmen to help them build confidence in public speaking. Andy is a new father, and that’s become a very important part of his life. He has an upcoming book titled The New Mom’s Guide to New Dads which helps new mom’s understand the minds of new dads. We talk about that and his experiences being a dad!
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Nov 22, 2017 | Admissions, College Prep, Communications, Digital Media, Marketing, Social Media
We’re at episode 95 with Brock Tibert, Vice President of Audience Marketing and Analytics at CollegeWeekLive. We chat about data, data, and more data. Brock explains his history of enrollment data and analytics, and we discuss what the new age of technology means for marketing to prospective students. Is it creepy, or is it marketing. We don’t talk only numbers – Brock and Lougan make some Star Trek references and Lougan tries to make a joke.
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Sep 5, 2017 | Admissions, Communications, Marketing, Social Media
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We all pile into Lougan’s closet for episode 92 with Gil Rogers, Director of Marketing at NRCCUA – National Research Center for College and University Admissions. Gil had just transitioned from working at Chegg due to its partnership with NRCCUA. Fortunately for him, he didn’t have to pack up his desk or turn in his parking pass, because he worked – and will continue to work – from home in his basement office. We talk all about enrollment and recruitment marketing, how we should adapt to a changing data- and social media-filled world, and consider how prospective students view the admissions process.
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Apr 17, 2017 | Academics, Admissions, Campus Life, Graduate School, Social Media
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Jackie and Corey Patterson, director of graduate operations at Abliene Christian University, spend most of episode 84 spoiling episodes of Survivor. They discuss the current season and who they see going all the way to the end. Corey spent some time working in Nashville before settling at ACU, and he and Lougan share memories of their old stomping grounds.
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