bill zimmerman & the virtual bar

Aug 9, 2018 | Communications, Faculty, Marketing, Public Relations, Social Media

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Bill Zimmerman is a lecturer at Penn State’s Donald Bellisario College of Communications in the departments of advertising and public relations. Before teaching, he worked in public relations and strategic communication for Penn State. The group discusses losing interest in social media after maintaining a professional account. Zimmerman emphasizes to his students to focus on developing a strategy for social media. Zimmerman wants to show his students the possibilities that Penn State’s entrepreneurship program and social media can bring. When he is not teaching, Zimmerman is a podcaster for Happy Valley Hustle, which is for a regional audience about entrepreneurship.

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Episode 124

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joseph didomizio & for the love of buffalo

Aug 2, 2018 | Development, Digital Media, Social Media, Web

Joseph DiDomizio is the director of digital communications in the Division of University Advancement at the University of Buffalo. We start the show with a great discussion about the amazing city of Buffalo, NY. We also discuss the work Joseph does, the growth and the change he has experienced in his office and some recent projects that he has been working on.

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This episode of Higher Ed Social was brought to you by Top Hat! Learn how their suite of easy-to-use apps can help you engage your class, adopt incredible next generation textbooks, or to run tests within a secure, digital environment. Visit tophat.com/higheredsocial to learn more. 

Episode 123

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higher ed social & the first live show

Jul 26, 2018 | Digital Media, Live Show, Marketing, Podcasting

Ever wanted to start a podcast? Ever wanted to know what happens behind the scenes of Higher Ed Social? This episode is for you! Jackie and Lougan recorded the first live episode at the EduWeb Conference in San Diego, California. They discuss some questions that are frequently asked about creating podcasts at institutions. Unfortunately, we aren’t able to include questions from the audience, but we’re going to try! 

Links to cool stuff

This episode of Higher Ed Social was brought to you by Top Hat! Learn how their suite of easy-to-use apps can help you engage your class, adopt incredible next generation textbooks, or to run tests within a secure, digital environment. Visit tophat.com/higheredsocial to learn more. 

Episode 122

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scott silverman & the pokes of the facebook

Jul 19, 2018 | Academics, Author, Non-Credit Programs, Special Programs, Student Affairs

Scott Silverman is the associate dean of the Emeritus Program for older adults at Santa Monica College. Silverman conducted research on the early days of social media, which initially started as free speech and the internet, but changed when his boss told him to shut down Facebook on his campus. Side projects are Scott’s middle name. He was a co-editor of the book “How to Survive your Freshman Year,” which was the Reader’s Choice in 2012 for the Best College Survival Guide. 

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This episode of Higher Ed Social was brought to you by Top Hat! Learn how their suite of easy-to-use apps can help you engage your class, adopt incredible next generation textbooks, or to run tests within a secure, digital environment. Visit tophat.com/higheredsocial to learn more. 

Episode 121

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andy shaw & the mommy blogs

Jul 12, 2018 | Admissions, Communications, Digital Media, First Year Experience, Marketing, New Students, Social Media

Get ready for a VERY lively episode this week. Lougan and Jackie talked with the hilarious Andy Shaw, director of enrollment communications at York College of Pennsylvania. Andy loves his job because he makes stuff that get students to come to his college. He also teaches a class about comedy for freshmen to help them build confidence in public speaking. Andy is a new father, and that’s become a very important part of his life. He has an upcoming book titled The New Mom’s Guide to New Dads which helps new mom’s understand the minds of new dads. We talk about that and his experiences being a dad!

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Episode 120

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