shanda ivory & the best acronym in higher ed

The National Association for College Admission Counseling (NACAC) serves more than high school and college counselors who help students and families navigate the admissions process.

Shanda Ivory, NACAC’s director of communications, joins us this week to discuss how the pandemic might permanently change college recruiting. Will the days of college fairs in convention centers with thousands of students ever come back? Is it such a bad thing if they don’t?

We explore those questions and talk about how admissions professionals can strike a balance between not getting stuck and the status quo and not going after every new trend that comes along.

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morgan campbell & the joy of tiktok

Morgan CampbellMorgan Campbell is only a few years out of college but already making a name for herself as a pioneer of TikTok in higher ed. She joins us this week to talk about how she built a successful presence for Indiana University and how her team plans to build on that strategy by expanding the use of vertical video on Instagram Reels and other platforms this year. We also talk about how TikTok seemed like a breath of fresh air during the pandemic at a time when it’s easy to fall victim to doom scrolling on other social media platforms.

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jackie vetrano & our 200th episode!

Higher Ed Social founder and co-host emerita Jackie Vetrano joins Lougan and Jenna to celebrate 200 episodes. We talk about returning to work on campus, returning to pre-pandemic activities, and the media empire Jackie’s building through her podcast and Twitch streams — with a few diversions to things like hot tub Twitch and dads on TikTok.

We are also excited to share that Jenna will be part of a panel on podcasting at organizations at the 2021 Podcast Movement conference in Nashville during the first week of August. Reach out to her if you’ll be attending the conference and want to meet up!

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bill zimmerman & looking on the bright side

Bill Zimmerman, an instructor in the Donald P. Bellisario College of Communications at Penn State and host of the Happy Valley Hustle podcast, returns to the show to discuss his experience with a year of remote learning and how he hopes education will look different as schools fully come back in person this fall. He talks about how he managed — or sometimes didn’t manage — Zoom fatigue for his students and for himself and how the time in remote learning might strengthen the desire for in-person connections inside and outside the classroom.

Bill is an eternal optimist, and that sentiment really comes through in this conversation. We also talk about running and how it helps focus our minds that are constantly distracted by our inboxes and social media notifications. 

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