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Episode 36 is with Anna Mahalak, Coordinator of Planning and Outreach at George Washington University. Anna is a part time graduate student in GWU’s Higher Education Masters Program, and through her new position, gets an interesting glimpse at marketing, fundraising, and student affairs simultaneously. We talk about having senior leaders on campus having a strong presence on social media, such as GWU’s vice provost and dean of student affairs, whose Twitter presence is known throughout the college community. As we know, social media has the potential to greatly impact a large fundraising campaign, and Lougan and Anna swap ideas from recent initiatives they’ve tried out. We spiral down the rabbit hole of social media on campus, discussing commencement, Snapchat, and finally, Periscope.
Links to cool stuff:
- #ColonialChats with Peter Konwerski, Vice Provost & Dean of Student Affairs at GWU
- Peter Konwerski’s Twitter
Videos of Cool Stuff:
Bruins4Bruins
The Periscope
Kerry Washington’s Commencement Speech