james stafford & that feeling you get from an excel spreadsheet

Nov 8, 2018 | Digital Media, Marketing, Media Relations, Public Relations, Social Media, Video Production, Web

James Stafford is the director of marketing and public relations at the University of Mary Hardin-Baylor in Belton, Texas. He never planned on going into higher ed, but stumbled into it by being a data nerd. James shares his love for how excel sheets can solve a lot of problems. James current tasks vary from changing the virtual tour to the military appreciation football game. The group discusses the challenges of being in university photos and hiding from 360 degree camera. James and Lougan discuss cameras and the potential of iPhone video. And Lougan pulls out his 11 year old OG iPhone and yes, it still works. 

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Episode 137

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aerial ellis & the what ifs

Sep 13, 2018 | Academics, Author, Communications, Digital Media, Faculty, Public Relations

Aerial Ellis is a public relations consultant and professor at Lipscomb University in the Department of Communication and Journalism. Aerial is heavily involved with the Public Relations Society of America on a national and regional level, where she serves on the national diversity inclusion committee and the strategic planning committee and helps the student chapter of Public Relations Student Society of America Chapter at Lipscomb. Aerial followed her entrepreneurial spirit by starting a business at 22 after graduation. In her book, Original Millennial, she mentions about starting her own nail business as a 14-year-old. She believes that everyone should pace themselves while achieving their dreams.

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This episode of Higher Ed Social was brought to you by Top Hat! Learn how their suite of easy-to-use apps can help you engage your class, adopt incredible next generation textbooks, or to run tests within a secure, digital environment. Visit tophat.com/higheredsocial to learn more. 

Episode 129

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bill zimmerman & the virtual bar

Aug 9, 2018 | Communications, Faculty, Marketing, Public Relations, Social Media

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Bill Zimmerman is a lecturer at Penn State’s Donald Bellisario College of Communications in the departments of advertising and public relations. Before teaching, he worked in public relations and strategic communication for Penn State. The group discusses losing interest in social media after maintaining a professional account. Zimmerman emphasizes to his students to focus on developing a strategy for social media. Zimmerman wants to show his students the possibilities that Penn State’s entrepreneurship program and social media can bring. When he is not teaching, Zimmerman is a podcaster for Happy Valley Hustle, which is for a regional audience about entrepreneurship.

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Episode 124

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jason mollica & there are no shelves for lightsabers

Apr 26, 2018 | Communications, Consulting, Faculty, Marketing, Outside Higher Ed, Public Relations, Social Media

Jason Mollica is a professorial lecturer at American University’s School of Communication where he teaches all about social media and social media analytics. Jason is a seasoned professional with over 20 years of experience as a journalist, news producer and PR professional. On the show, Jason talks about his syllabuses (syllabi?) and how they were created, as well as an awesome certification opportunity for his students. Jason and Lougan nerd out about Marvel, Star Wars and sports. Jackie talks about the Bills. Everyone agrees that being happy in your job is the most important thing.

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Episode 109

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lisa catto, chris barrows & the bass pro pyramid

Oct 9, 2015 | Conferences, Social Media, Web

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AAEAAQAAAAAAAAbGAAAAJDU4N2ZkZmVlLTk3MWUtNDYwNy1hMzQ0LTFiYTAxMTYwNzc2Yg203fb77It’s episode 39 and Lougan sits down with Lisa Catto, public relations specialist at Western Oregon University, and Chris Barrows, social media and mobile products coordinator at NYU.  This episode was recorded IN PERSON at the 2015 HighEdWeb Conference in Milwaukee, WI.  We talked a lot about past HighEdWeb Conferences and next year’s conference in Memphis, TN.  I mention some of the sessions we talked about last week, while Chris and Lisa share their favorites as well.  Chris was also nice enough to provide the technology used to record this podcast, so thanks to him for that!  Check out his podcast in the links below.

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Photo of the Week

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