martin sickafoose & alumni relations is more than just football

This week we talked alumni relations with Martin Sickafoose, the vice president of digital marketing at the Purdue Alumni Association. Martin talks about the different ways Purdue reaches out to their many thousands of alumni and the challenges of communicating to such a large audience. You don’t want to miss this episode.

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jon mcbride & the sesquicentennial episode

Jon McBride works at Brigham Young University as the media relations and social media manager. Since he started at BYU 6 years ago, he has begun to develop a strong and creative social media strategy. In this episode, he explained how he loves that his department is adaptive to the field of communication. Jon tells us about the time he pitched Beyonce’s publicist, and also chats with Lougan and Jackie about his student social media team and their thoughtful Instagram stories on tough campus topics.

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carbs & content with jacqueline rowe


Jacqueline Rowe is the senior enrollment communications coordinator for undergraduate admissions at Stony Brook University, where she focuses on event management and website coordination plus social media for the university. We learn all about “Jackie Idea Bombs” and talk about carbs. Lots of carbs. Lougan goes hard on science again, and we answer the question, “is butter a carb?”

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Complete our Listener Survey

Listeners, we want to know more about you. Help us out by completing a quick 5 minute survey. We are excited to award one lucky respondent a free seat at the 2019 Higher Ed Experts Analytics online conference (a $500 value) on February 13! Just complete this survey and leave us your contact information BEFORE February 5, 2019 if you would like to enter. The winner will be announced on our episode airing February 7, 2019

noel peloquin & the power of alexa

Noel Peloquin grew up Starkville, Mississippi. Prior to moving to Boston, she worked in healthcare. She now works as the marketing and communications coordinator for enrollment management UMass Boston, where she creates communications for first-generation college students. They discuss how admissions communications help students make one of the biggest decisions of their lives. We also talk about how many things Alexa cannot do. 

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james stafford & that feeling you get from an excel spreadsheet

James Stafford is the director of marketing and public relations at the University of Mary Hardin-Baylor in Belton, Texas. He never planned on going into higher ed, but stumbled into it by being a data nerd. James shares his love for how excel sheets can solve a lot of problems. James current tasks vary from changing the virtual tour to the military appreciation football game. The group discusses the challenges of being in university photos and hiding from 360 degree camera. James and Lougan discuss cameras and the potential of iPhone video. And Lougan pulls out his 11 year old OG iPhone and yes, it still works. 

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