three years of higher ed social

Happy 2018! Jackie and Lougan reflect on the awesome things that happened and some of their favorite moments from 2017. Here’s to three years of Higher Ed Social!

Episodes mentioned: 

josie ahlquist & seat 8F

In Episode 96 we chat with Dr. Josie Ahlquist, Digital Research Author, speaker, and instructor at Florida State University. Josie works from home and wears many hats, and we talk about how she makes it all work (hint: it involves having an office in an unconventional place). We also chat about Josie’s favorite topic – digital student leadership – and how she teaches about it at Florida State. We also talk all about social media in our own lives, and how times have changed!

Links to cool stuff

brock tibert & the data trough

We’re at episode 95 with Brock Tibert, Vice President of Audience Marketing and Analytics at CollegeWeekLive. We chat about data, data, and more data. Brock explains his history of enrollment data and analytics, and we discuss what the new age of technology means for marketing to prospective students. Is it creepy, or is it marketing. We don’t talk only numbers – Brock and Lougan make some Star Trek references and Lougan tries to make a joke.

Links to cool stuff

mark anbinder & apple carplay

credit: Libris by PhotoShelter

We return from our break this week to welcome back Mark Anbinder, the web communications manager at Cornell University.  We saw Mark just last week at the HighEdWeb Conference in Hartford, CT.  We discuss the conference and talk about what experiences we enjoy at events like this.  As it turns out, Jackie and Mark both have new vehicles with Apple CarPlay. That new feature has allowed Mark to binge listen to the podcast, and he shares with us a list of his favorite episodes. We finally end the show talking about our experiences with our Apple Watches and Mark talks about his Swatch.

Mark’s Favorite Episodes: 

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liz gross & no amazon, i’m not having a baby

Liz GrossThis week on the show, Lougan talks to Dr. Liz Gross, the marketing insights manager at Great Lakes Higher Education. Due to technical issues with the audio file of the original recording, Lougan had to re-record the episode and unfortunately Jackie wasn’t able to join us. We start the show discussing obscure card games, and later discuss Liz’s work doing marketing research and how the data she collects is used.  We also discuss Liz’s doctoral research about student engagement in the digital age.

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gil rogers & trying on lougan’s clothes

We all pile into Lougan’s closet for episode 92 with Gil Rogers, Director of Marketing at NRCCUA – National Research Center for College and University Admissions. Gil had just transitioned from working at Chegg due to its partnership with NRCCUA. Fortunately for him, he didn’t have to pack up his desk or turn in his parking pass, because he worked – and will continue to work – from home in his basement office. We talk all about enrollment and recruitment marketing, how we should adapt to a changing data- and social media-filled world, and consider how prospective students view the admissions process.

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jason boucher & the magic of winamp

This week we talk to Jason Boucher, the manager of social media at University of New Hampshire. To start the show, we then talk about how Jason got into social media through his local Social Media Club. Jackie and Jason were track chairs at the EDUweb Conference a few weeks, so we talk about their experience at the conference and their times in Boston. We also discuss our social media plans for move-in week and Lougan’s plans for the solar eclipse.

Links to cool stuff

hope cooper buckner & the monograms

Photo: Belmont Photographer

This week we talk to Hope Cooper Buckner, the assistant director of communications at Belmont University.  Aside from dealing with Lougan on a regular basis, Hope is an integral part of Belmont’s Office of Communications that produces content and works with internal and external stakeholders to help manage the institutional brand. In May, Hope graduated with an M.Ed. in  nonprofit leadership and as her thesis studied the value of collegiate level mentorship experiences for women. That research inspired her to launch a new nonprofit called MentorHER which will provide psychosocial mentoring opportunities for women on college campuses.

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REBROADCAST: ben lamb & tiny crepes

It’s been a busy last few weeks for us, namely Lougan and his son Simon had birthdays!  So we’re taking this week off and rebroadcasting Episode 56 with Ben Lamb, Assistant Director for Student Organizations and Involvement at Williams College. We quickly discover Ben’s crepe cafe, Oh Crepe! and Jackie’s love for these delicious desserts. While Jackie tries to wiggle her name onto the menu, we take the time to educate Lougan about New England. Ben discloses that there was a time at Williams College when there were simply too many clubs (is that even possible?) and how it was handled, as well as student run businesses that he oversees. We also talk about sports, and learn about Spikeball.

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ben osborne & OUR FIRST INTERNATIONAL EPISODE!

ben osborneGrab your passports! For the first time we’ve chatted with someone outside the United States! We didn’t pick somewhere close like Canada, Mexico, or even anywhere in Europe. In episode 89, we talk to Ben Osborne, social media coordinator at the University of Adelaide in Australia. We discover some interesting differences between universities in the United States and Australia, from commencement to residence halls, and even what it means to be a college student.

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