Dr. Liz Gross returns to the show to talk with Jenna about what’s happening at Campus Sonar, the company she founded to help organizations throughout higher ed harness the power of social listening. We talk about how social listening has changed during the pandemic, how going to conferences outside higher ed helped Liz see what our industry was lacking, how to run a growing organization that’s entirely remote, and much more.

Liz is a recognized expert, data-driven marketer, and higher education researcher. She specializes in creating entrepreneurial social media strategies in higher education and has a passion for teaching, which she brings to colleges and universities as the founder and CEO of Campus Sonai. She’s also an award-winning speaker; you might have seen her at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, the Council for the Advancement and Support of Education, or one of many other conferences inside and outside of higher ed. 

She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

Links to cool stuff

• Campus Sonar
• Liz Gross on Twitter
• Book: Fundamentals of Social Media Strategy
• Campus Sonar job opening: Social Media Data Analyst
• Download the episode transcript

Eric Stoller is the vice president of digital strategy at GeckoEngage. You may know him from his articles on Inside Higher Ed, his speaking engagements and his consulting work around digital engagement. He’s always loved doing marketing and public relations, but never wanted to work for an agency. Eric’s experiences in student development services at University of Illinois Chicago and enrollment management at Oregon State University really cemented interest in the intersection of technology and student success. He’s had an incredible and unique journey through the world of higher education. 

Links to cool stuff

• Eric on Twitter
• Eric on LinkedIn
• GeckoEngage

Joel Renner is the co-chair eduWeb Digital Summit and the digital strategy and career systems manager for George Washington University’s School of Business. His job focuses on everything from website content to marketing. Joel was interested in being a history professor and focusing on ancient medieval history. Joel talks about creating messages for different audiences for schools in a saturated market. We also discuss setting aside time for professional development.

Links to cool stuff: 

• Joel on Linkedin
• Joel on Twitter
• eduWeb conference

This episode of Higher Ed Social is sponsored by Happy Scribe, the ultimate, automatic, transcription tool. If you are currently working on making video and audio content more accessible or if you are pursuing qualitative research then Happy Scribe can help you. Get started for free at happyscribe.co.

Kasandrea Sereno is the lead academic advisor at the University of South Florida. She is completing her doctorate in higher ed organizational leadership at Vanderbilt University and is the head of My Advisor Says, an independent academic consulting company that helps those who want to go to college. Kasandrea talks with Lougan and Jackie about her doctoral work, advising technology and the importance of the advising relationship to retention and student success. 

Links to cool stuff: 

• Kasandrea on Twitter
• Kasandrea on LinkedIn
• Kasandrea’s Website
• My Advisor Says

Jason Mollica is a professorial lecturer at American University’s School of Communication where he teaches all about social media and social media analytics. Jason is a seasoned professional with over 20 years of experience as a journalist, news producer and PR professional. On the show, Jason talks about his syllabuses (syllabi?) and how they were created, as well as an awesome certification opportunity for his students. Jason and Lougan nerd out about Marvel, Star Wars and sports. Jackie talks about the Bills. Everyone agrees that being happy in your job is the most important thing.

Links to cool stuff: 

• Jason on Twitter
• The Buffalo Bills on Twitter
• The Nashville Predators on Twitter