Dr. Liz Gross returns to the show to talk with Jenna about what’s happening at Campus Sonar, the company she founded to help organizations throughout higher ed harness the power of social listening. We talk about how social listening has changed during the pandemic, how going to conferences outside higher ed helped Liz see what our industry was lacking, how to run a growing organization that’s entirely remote, and much more.

Liz is a recognized expert, data-driven marketer, and higher education researcher. She specializes in creating entrepreneurial social media strategies in higher education and has a passion for teaching, which she brings to colleges and universities as the founder and CEO of Campus Sonai. She’s also an award-winning speaker; you might have seen her at SXSW, SXSW EDU, the American Marketing Association Symposium, the Carnegie Conference, the Council for the Advancement and Support of Education, or one of many other conferences inside and outside of higher ed. 

She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master’s degree in educational policy and leadership from Marquette University, and a bachelor’s degree in interpersonal communication from the University of Wisconsin-Stevens Point.

Links to cool stuff

• Campus Sonar
• Liz Gross on Twitter
• Book: Fundamentals of Social Media Strategy
• Campus Sonar job opening: Social Media Data Analyst
• Download the episode transcript

Aerial Ellis is a public relations consultant and professor at Lipscomb University in the Department of Communication and Journalism. Aerial is heavily involved with the Public Relations Society of America on a national and regional level, where she serves on the national diversity inclusion committee and the strategic planning committee and helps the student chapter of Public Relations Student Society of America Chapter at Lipscomb. Aerial followed her entrepreneurial spirit by starting a business at 22 after graduation. In her book, Original Millennial, she mentions about starting her own nail business as a 14-year-old. She believes that everyone should pace themselves while achieving their dreams.

Links to cool stuff

• Aerial on LinkedIn
• Aerial on Twitter
• Aerial on Instagram
• Aerial’s Website
• The Original Millennial

This episode of Higher Ed Social was brought to you by Top Hat! Learn how their suite of easy-to-use apps can help you engage your class, adopt incredible next generation textbooks, or to run tests within a secure, digital environment. Visit tophat.com/higheredsocial to learn more. 

Scott Silverman is the associate dean of the Emeritus Program for older adults at Santa Monica College. Silverman conducted research on the early days of social media, which initially started as free speech and the internet, but changed when his boss told him to shut down Facebook on his campus. Side projects are Scott’s middle name. He was a co-editor of the book “How to Survive your Freshman Year,” which was the Reader’s Choice in 2012 for the Best College Survival Guide. 

Links to cool stuff: 

• Scott of Twitter
• Scott on LinkedIn
• Scott on Facebook
• How to Survive Your Freshman Year (5th Edition)
• SMC Emeritus Program

This episode of Higher Ed Social was brought to you by Top Hat! Learn how their suite of easy-to-use apps can help you engage your class, adopt incredible next generation textbooks, or to run tests within a secure, digital environment. Visit tophat.com/higheredsocial to learn more.