Jun 6, 2019 | Communications, Digital Media, Marketing, Social Media
This week, we bring the amazing University of Florida social team back to the podcast. For a quick refresher, Todd Sanders is the director of digital communications & social media at UF and Ryan Morejon is UF’s social media specialist. During the episode, we chat with the UF Crew about the importance of creating community within a university content creation, as well as the UF President’s high level of engagement with their team. We also discuss audience interaction on various networks and their strategy on jumping into new networks like TikTok.
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May 15, 2017 | Communications, Marketing, Social Media
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If you’ve listened to Episode 1 of Higher Ed Social, you may know Ryan Morejon. Why? He was hired as social media specialist soon after the position was discussed on that episode. He has been at the University of Florida for two years, and we chat about his position and how he got there. We also talk about managing students, fostering creativity, and of course, commencement.
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Feb 17, 2017 | Athletics, Communications, Marketing, Social Media
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Episode 80 welcomes Bruce Floyd, Social Media Manager for the Florida Gators. He takes us behind the scenes of his social media strategy for the 21-team large franchise, and explains how he coordinates each individual team’s accounts. We discuss how messaging on Twitter has changed in athletics, and how Bruce manages it all. He also shares his recent Signing Day experience, introducing us to the most important part – the fax machine, who became famous and was featured in publications including Rolling Stone.
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May 5, 2015 | Campus Life, Communications, Health Centers, Marketing
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Episode nineteen is the first, and likely, only time that Jackie and Lougan are in the same place at the same time recording the podcast. We chat with Jeff Stevens, Assistant Web Managers at UF Health, who has been working in Higher Education since Jackie was eight years old. We talk about running and weight loss, which makes sense, considering Jeff’s audience at the University of Florida. Uniquely, Jeff and his team have two distinct audiences: students and their parents, like all institutions, but also patients. With this in mind, we talk about social media and knowing your audience to maximize each platform. We end the show by chatting about conferences and what a good listener might actually look like.
Links to cool stuff:
This week, we bring the amazing University of Florida social team back to the podcast. For a quick refresher, Todd Sanders is the director of digital communications & social media at UF and Ryan Morejon is UF’s social media specialist. During the episode, we chat with the UF Crew about the importance of creating community within a university content creation, as well as the UF President’s high level of engagement with their team. We also discuss audience interaction on various networks and their strategy on jumping into new networks like TikTok. 
