james stafford & that feeling you get from an excel spreadsheet

Nov 8, 2018 | Digital Media, Marketing, Media Relations, Public Relations, Social Media, Video Production, Web

James Stafford is the director of marketing and public relations at the University of Mary Hardin-Baylor in Belton, Texas. He never planned on going into higher ed, but stumbled into it by being a data nerd. James shares his love for how excel sheets can solve a lot of problems. James current tasks vary from changing the virtual tour to the military appreciation football game. The group discusses the challenges of being in university photos and hiding from 360 degree camera. James and Lougan discuss cameras and the potential of iPhone video. And Lougan pulls out his 11 year old OG iPhone and yes, it still works. 

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Episode 137

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joel renner & experience doesn’t pay my rent

Sep 6, 2018 | Communications, Consulting, Digital Media, Marketing, Professional Development, Web

Joel Renner is the co-chair eduWeb Digital Summit and the digital strategy and career systems manager for George Washington University’s School of Business. His job focuses on everything from website content to marketing. Joel was interested in being a history professor and focusing on ancient medieval history. Joel talks about creating messages for different audiences for schools in a saturated market. We also discuss setting aside time for professional development.

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This episode of Higher Ed Social is sponsored by Happy Scribe, the ultimate, automatic, transcription tool. If you are currently working on making video and audio content more accessible or if you are pursuing qualitative research then Happy Scribe can help you. Get started for free at happyscribe.co.

Episode 128

andrea gils & the opposite of dancing is sitting

Aug 30, 2018 | Communications, Digital Media, International Students, Marketing, Media Relations, Public Relations, Social Media

Andrea Gils is the marketing and communications manager at University of Kentucky’s International Center. Originally from Uruguay, her experience as an international student at Southeast Missouri State University is one reason she loves her job. Andrea works for different clients at the International Center similar to an agency setting. While on the show, Andrea discusses UK’s involvement in the “You’re Welcome Here” campaign for international students, and the group discusses how study abroad programs can help one better understand other cultures.

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This episode of Higher Ed Social is sponsored by Happy Scribe, the ultimate, automatic, transcription tool. If you are currently working on making video and audio content more accessible or if you are pursuing qualitative research then Happy Scribe can help you. Get started for free at happyscribe.co.

Episode 127

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brock tibert & the data trough

Nov 22, 2017 | Admissions, College Prep, Communications, Digital Media, Marketing, Social Media

We’re at episode 95 with Brock Tibert, Vice President of Audience Marketing and Analytics at CollegeWeekLive. We chat about data, data, and more data. Brock explains his history of enrollment data and analytics, and we discuss what the new age of technology means for marketing to prospective students. Is it creepy, or is it marketing. We don’t talk only numbers – Brock and Lougan make some Star Trek references and Lougan tries to make a joke.

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Episode 95

ben luttrull & the fur babies

Jun 28, 2017 | Communications, Digital Media, Marketing, Social Media

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In episode 88, we chat with Ben Luttrull, media relations specialist at the University of Southern Indiana. Each of us have a different structure in our Communications and Marketing divisions, which leads us to an interesting discussion about division of responsibilities. We also talk about using LinkedIn to connect with audiences, as well as how we rely on student workers to help us get work done…and remind us about what’s cool and what’s not.

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