brock tibert & the data trough

We’re at episode 95 with Brock Tibert, Vice President of Audience Marketing and Analytics at CollegeWeekLive. We chat about data, data, and more data. Brock explains his history of enrollment data and analytics, and we discuss what the new age of technology means for marketing to prospective students. Is it creepy, or is it marketing. We don’t talk only numbers – Brock and Lougan make some Star Trek references and Lougan tries to make a joke.

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ben luttrull & the fur babies

In episode 88, we chat with Ben Luttrull, media relations specialist at the University of Southern Indiana. Each of us have a different structure in our Communications and Marketing divisions, which leads us to an interesting discussion about division of responsibilities. We also talk about using LinkedIn to connect with audiences, as well as how we rely on student workers to help us get work done…and remind us about what’s cool and what’s not.

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meaghan milliorn fikes & getting internet famous

Episode 82 welcomes Meaghan Milliorn Fikes, who sometimes goes by Meaghan Milliorn, the Online Marketing Manager at the University of Arkansas at Little Rock. Meaghan is an alumna of UALR, earning both her bachelor’s and master’s degree at the institution. We chat about the ups and downs of working in communications at an
institution, but agree that it’s a great department to work in. With March Madness underway, Lougan and Meaghan both compare NCAA stories, and Meaghan reflects on UALR’s visit to the big dance last year.

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ashley budd & the digital ecosystem

Ashley Budd is the Director of Digital Marketing in Cornell University’s Advancement Division, but works remotely from her home in upstate New York. We chat about the positives and negatives about working remotely, Slack and all. Ashley and her team are closing a large website redesign, and she discusses their approach to a smarter and more personal experience for Cornell alumni.

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rebecca stapley & cat litter on ice

RS26In episode 72 we finally connect with Rebecca Stapley, Assistant Director of Multimedia and PR at Nazareth College in Rochester, NY. Both Lougan and Rebecca come from an admissions background, and we spend a lot of time chatting about everything they’ve learned from the two departments. With the semester in full swing for everyone, we talk abut how to handle all our projects, but take time for ourselves. The weather is changing, as Jackie and Rebecca start to feel the fall while it still feels like summer over in Lougan’s neck of the woods. We also share our strategies on hiring and utilizing our student workers and volunteers as best we can.

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jon-stephen stansel & the power that’s inside

maxresdefaultEpisode 67 brings back Jon-Stephen Stansel the Social Media Coordinator at Texas State University, and we talk about Pokemon GO, exclusively. We chat about how campuses can use this new app, and how Jackie, Lougan, and Jon-Stephen are doing on their own journeys to be the very best.

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annie mitchell & a million lougans

MitchellAnnie2_2014Episode 52 has less dirt on Lougan than we thought. We chatted with his past colleague, Annie Mitchell, current Vice President of Communications and Marketing at Wofford College. We talked about the difference between working at a two year college as compared to a four year college, as well as some new apps and social media platforms, like the completely appropriate-for-all-ages Fleek College Stories craze (hint: it’s not safe at all for work, or children). We recorded this episode on the morning of the Super Bowl, which is especially close to Annie’s heart, considering training camp for the Panthers is at Wofford. Annie shares a little about what her department is up to, including more measurable goals, and advertising in the mall.

 

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emma daitz & the ramune bottle

IMG_4693Episode fifteen starts with a weird pop…or drop, as Lougan attempts to explain the reason for a marble in his drink. We chat with Emma Daitz, Marketing and Web Editor at Nazareth College about an interesting variety of topics, including wearable technology, social media contests, and what types of headphones to wear in all situations. We also discuss the pros and cons of an open office space, determining if it does or does not hinder productivity. We wrap up chatting with Emma about Nazareth’s accepted students day, #ExpNaz.

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jackie & lougan

10615420_10203502539709009_8994708048438277181_nEpisode zero is the one that’s generally passed over, but if you want a witty introduction to the intention of higher ed social, take a listen. We talk about what will be featured on the podcast down the road (hint: higher education, and other fun stuff), but also chat about what new things are happening on social media in higher ed, including student workers and fun ways to support students during finals week.

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