brock tibert & the data trough

We’re at episode 95 with Brock Tibert, Vice President of Audience Marketing and Analytics at CollegeWeekLive. We chat about data, data, and more data. Brock explains his history of enrollment data and analytics, and we discuss what the new age of technology means for marketing to prospective students. Is it creepy, or is it marketing. We don’t talk only numbers – Brock and Lougan make some Star Trek references and Lougan tries to make a joke.

Links to cool stuff

ben luttrull & the fur babies

In episode 88, we chat with Ben Luttrull, media relations specialist at the University of Southern Indiana. Each of us have a different structure in our Communications and Marketing divisions, which leads us to an interesting discussion about division of responsibilities. We also talk about using LinkedIn to connect with audiences, as well as how we rely on student workers to help us get work done…and remind us about what’s cool and what’s not.

Links to cool stuff: 

meaghan milliorn fikes & getting internet famous

Episode 82 welcomes Meaghan Milliorn Fikes, who sometimes goes by Meaghan Milliorn, the Online Marketing Manager at the University of Arkansas at Little Rock. Meaghan is an alumna of UALR, earning both her bachelor’s and master’s degree at the institution. We chat about the ups and downs of working in communications at an
institution, but agree that it’s a great department to work in. With March Madness underway, Lougan and Meaghan both compare NCAA stories, and Meaghan reflects on UALR’s visit to the big dance last year.

Links to cool stuff: 

ashley budd & the digital ecosystem

Ashley Budd is the Director of Digital Marketing in Cornell University’s Advancement Division, but works remotely from her home in upstate New York. We chat about the positives and negatives about working remotely, Slack and all. Ashley and her team are closing a large website redesign, and she discusses their approach to a smarter and more personal experience for Cornell alumni.

Links to Cool Stuff:

 

rebecca stapley & cat litter on ice

RS26In episode 72 we finally connect with Rebecca Stapley, Assistant Director of Multimedia and PR at Nazareth College in Rochester, NY. Both Lougan and Rebecca come from an admissions background, and we spend a lot of time chatting about everything they’ve learned from the two departments. With the semester in full swing for everyone, we talk abut how to handle all our projects, but take time for ourselves. The weather is changing, as Jackie and Rebecca start to feel the fall while it still feels like summer over in Lougan’s neck of the woods. We also share our strategies on hiring and utilizing our student workers and volunteers as best we can.

Links to cool stuff: