brian proffer & the commercial break

12358136_10105954398594303_179749701_nEpisode 45  is with Brian Proffer, Assistant Manager for University Activities Board at Michigan State University. We start by chatting about the thing that’s most important in life – binge-watching television shows on Netflix. Brian is watching, and tweeting about his journey through the Friends series. At MSU, Brian works with students to fundraise for a programming budget; a unique challenge considering no student fees are allocated to campus programming. Brian shares the successful events on campus that act as fundraisers, and some just for fun! We give a shoutout (a few of them) to Alaina Wiens, reminding us how small the field of higher education really is. We wrap the show with a discussion about something else that’s really important to life: bacon, breakfast and…Amazon Prime Now.


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anna mahalak & our first periscope

308084dEpisode 36 is with Anna Mahalak, Coordinator of Planning and Outreach at George Washington University. Anna is a part time graduate student in GWU’s Higher Education Masters Program, and through her new position, gets an interesting glimpse at marketing, fundraising, and student affairs simultaneously. We talk about having senior leaders on campus having a strong presence on social media, such as GWU’s vice provost and dean of student affairs, whose Twitter presence is known throughout the college community. As we know, social media has the potential to greatly impact a large fundraising campaign, and Lougan and Anna swap ideas from recent initiatives they’ve tried out. We spiral down the rabbit hole of social media on campus, discussing commencement, Snapchat, and finally, Periscope.


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The Periscope

Kerry Washington’s Commencement Speech