liz gross & no amazon, i’m not having a baby

Liz GrossThis week on the show, Lougan talks to Dr. Liz Gross, the marketing insights manager at Great Lakes Higher Education. Due to technical issues with the audio file of the original recording, Lougan had to re-record the episode and unfortunately Jackie wasn’t able to join us. We start the show discussing obscure card games, and later discuss Liz’s work doing marketing research and how the data she collects is used.  We also discuss Liz’s doctoral research about student engagement in the digital age.

Links to cool stuff: 

gil rogers & trying on lougan’s clothes

We all pile into Lougan’s closet for episode 92 with Gil Rogers, Director of Marketing at NRCCUA – National Research Center for College and University Admissions. Gil had just transitioned from working at Chegg due to its partnership with NRCCUA. Fortunately for him, he didn’t have to pack up his desk or turn in his parking pass, because he worked – and will continue to work – from home in his basement office. We talk all about enrollment and recruitment marketing, how we should adapt to a changing data- and social media-filled world, and consider how prospective students view the admissions process.

Links to cool stuff: 

jason boucher & the magic of winamp

This week we talk to Jason Boucher, the manager of social media at University of New Hampshire. To start the show, we then talk about how Jason got into social media through his local Social Media Club. Jackie and Jason were track chairs at the EDUweb Conference a few weeks, so we talk about their experience at the conference and their times in Boston. We also discuss our social media plans for move-in week and Lougan’s plans for the solar eclipse.

Links to cool stuff

ben luttrull & the fur babies

In episode 88, we chat with Ben Luttrull, media relations specialist at the University of Southern Indiana. Each of us have a different structure in our Communications and Marketing divisions, which leads us to an interesting discussion about division of responsibilities. We also talk about using LinkedIn to connect with audiences, as well as how we rely on student workers to help us get work done…and remind us about what’s cool and what’s not.

Links to cool stuff: 

larry falck & the throwbacks

We kick off episode 87 by chatting boy bands with Larry Falck, coordinator of digital media at Francis Marion University. Larry’s big summer project is switching the FMU website to a new CMS (content management system), which is no small task. Aside from web-talk, we discuss the recent commencement ceremonies, and how each of them are covered on social media and live streaming.

Links to cool stuff

ryan morejon & the original instagram

If you’ve listened to Episode 1 of Higher Ed Social, you may know Ryan Morejon. Why? He was hired as social media specialist soon after the position was discussed on that episode. He has been at the University of Florida for two years, and we chat about his position and how he got there. We also talk about managing students, fostering creativity, and of course, commencement.

Links to cool stuff