liz gross & no amazon, i’m not having a baby

Liz GrossThis week on the show, Lougan talks to Dr. Liz Gross, the marketing insights manager at Great Lakes Higher Education. Due to technical issues with the audio file of the original recording, Lougan had to re-record the episode and unfortunately Jackie wasn’t able to join us. We start the show discussing obscure card games, and later discuss Liz’s work doing marketing research and how the data she collects is used.  We also discuss Liz’s doctoral research about student engagement in the digital age.

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gil rogers & trying on lougan’s clothes

We all pile into Lougan’s closet for episode 92 with Gil Rogers, Director of Marketing at NRCCUA – National Research Center for College and University Admissions. Gil had just transitioned from working at Chegg due to its partnership with NRCCUA. Fortunately for him, he didn’t have to pack up his desk or turn in his parking pass, because he worked – and will continue to work – from home in his basement office. We talk all about enrollment and recruitment marketing, how we should adapt to a changing data- and social media-filled world, and consider how prospective students view the admissions process.

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jason boucher & the magic of winamp

This week we talk to Jason Boucher, the manager of social media at University of New Hampshire. To start the show, we then talk about how Jason got into social media through his local Social Media Club. Jackie and Jason were track chairs at the EDUweb Conference a few weeks, so we talk about their experience at the conference and their times in Boston. We also discuss our social media plans for move-in week and Lougan’s plans for the solar eclipse.

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ben luttrull & the fur babies

In episode 88, we chat with Ben Luttrull, media relations specialist at the University of Southern Indiana. Each of us have a different structure in our Communications and Marketing divisions, which leads us to an interesting discussion about division of responsibilities. We also talk about using LinkedIn to connect with audiences, as well as how we rely on student workers to help us get work done…and remind us about what’s cool and what’s not.

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larry falck & the throwbacks

We kick off episode 87 by chatting boy bands with Larry Falck, coordinator of digital media at Francis Marion University. Larry’s big summer project is switching the FMU website to a new CMS (content management system), which is no small task. Aside from web-talk, we discuss the recent commencement ceremonies, and how each of them are covered on social media and live streaming.

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ryan morejon & the original instagram

If you’ve listened to Episode 1 of Higher Ed Social, you may know Ryan Morejon. Why? He was hired as social media specialist soon after the position was discussed on that episode. He has been at the University of Florida for two years, and we chat about his position and how he got there. We also talk about managing students, fostering creativity, and of course, commencement.

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kara sassone & the karaoke plane

Episode 85 welcomes Kara Sassone, web producer and social media specialist at the Northeastern University College of Science. Kara tells us about how she got into higher ed, and how she landed in Boston. We chat about Boston things like baked beans, the Freedom Trail, and public transport. Kara and her team will be working on a website redesign this summer, and Lougan shares some words of wisdom from his experience.

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corey patterson & the hidden immunity idol

Jackie and Corey Patterson, director of graduate operations at Abliene Christian University, spend most of episode 84 spoiling episodes of Survivor. They discuss the current season and who they see going all the way to the end. Corey spent some time working in Nashville before settling at ACU, and he and Lougan share memories of their old stomping grounds.

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meaghan milliorn fikes & getting internet famous

Episode 82 welcomes Meaghan Milliorn Fikes, who sometimes goes by Meaghan Milliorn, the Online Marketing Manager at the University of Arkansas at Little Rock. Meaghan is an alumna of UALR, earning both her bachelor’s and master’s degree at the institution. We chat about the ups and downs of working in communications at an
institution, but agree that it’s a great department to work in. With March Madness underway, Lougan and Meaghan both compare NCAA stories, and Meaghan reflects on UALR’s visit to the big dance last year.

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bruce floyd & the standing desk

Episode 80 welcomes Bruce Floyd, Social Media Manager for the Florida Gators. He takes us behind the scenes of his social media strategy for the 21-team large franchise, and explains how he coordinates each individual team’s accounts. We discuss how messaging on Twitter has changed in athletics, and how Bruce manages it all. He also shares his recent Signing Day experience, introducing us to the most important part – the fax machine, who became famous and was featured in publications including Rolling Stone.

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