Jen Doak-Mathewson is the Director of Engagement and Acquisition at the University of Connecticut Foundation. We talk about the increased frequency of integrating a university’s alumni association and foundation, which Jen experienced herself at UConn. We also talk about email campaigns – the good, the bad, and the great!
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(Jason Halley/University Photographer)
On this week’s episode, we chat with the incredible Kate Post, digital engagement lead at California State University, Chico. She has a master’s degree in Japanese and planned to go into translation work, but found a passion for communications and social media. She translates her love of Japanese culture and literature into her work every day. To Kate, communication (especially through social media) is similar to translation in that both break down a message to its essential pieces and then re-packaging it in a different way.
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This week we talked alumni relations with Martin Sickafoose, the vice president of digital marketing at the Purdue Alumni Association. Martin talks about the different ways Purdue reaches out to their many thousands of alumni and the challenges of communicating to such a large audience. You don’t want to miss this episode.
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Photo: HighEdWeb Association
Rather than sit down and talk with a guest this week (totally on purpose), Lougan and Jackie chat about what’s going on in our respective offices this semester. Lougan has worked on a variety of projects this semester including new commercials, a new podcast and some new social media strategies. Jackie’s working with a new team student influencers and Well Said: UNC Chapel Hill’s story telling podcast.
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Erin Supinka is the assistant director of digital engagement at Dartmouth University., and recorded with us from her car, because she and her fiancé are working on ALL THE THINGS in their house. The group debates the effectiveness of the college dorm favorite Command Strips, HighEd Web, and problems on campus that can sometimes be solved by networking. As three social media managers, Lougan, Jackie, and Erin talk about how social media is changing, and not really staying the same.
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Noel Peloquin grew up Starkville, Mississippi. Prior to moving to Boston, she worked in healthcare. She now works as the marketing and communications coordinator for enrollment management UMass Boston, where she creates communications for first-generation college students. They discuss how admissions communications help students make one of the biggest decisions of their lives. We also talk about how many things Alexa cannot do.
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