martin sickafoose & alumni relations is more than just football

This week we talked alumni relations with Martin Sickafoose, the vice president of digital marketing at the Purdue Alumni Association. Martin talks about the different ways Purdue reaches out to their many thousands of alumni and the challenges of communicating to such a large audience. You don’t want to miss this episode.

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jon mcbride & the sesquicentennial episode

Jon McBride works at Brigham Young University as the media relations and social media manager. Since he started at BYU 6 years ago, he has begun to develop a strong and creative social media strategy. In this episode, he explained how he loves that his department is adaptive to the field of communication. Jon tells us about the time he pitched Beyonce’s publicist, and also chats with Lougan and Jackie about his student social media team and their thoughtful Instagram stories on tough campus topics.

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carbs & content with jacqueline rowe


Jacqueline Rowe is the senior enrollment communications coordinator for undergraduate admissions at Stony Brook University, where she focuses on event management and website coordination plus social media for the university. We learn all about “Jackie Idea Bombs” and talk about carbs. Lots of carbs. Lougan goes hard on science again, and we answer the question, “is butter a carb?”

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christine figgener & the sea turtles

Christine Figgener is a marine conservation biologist, a Ph.D. candidate at Texas A&M University and Time Magazine recently recognized her as a ‘2018 Next Generation Leader.’ Christine is credited with helping spark the anti-plastic movement with her viral video of a straw being pulled from a turtle’s nose. She loves how research is connected to mentorship. After graduation, she hopes to focus on science communication to build the gap between scientists and non-scientists.

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jackie, lougan & the ice breaker

Photo: HighEdWeb Association

Rather than sit down and talk with a guest this week (totally on purpose), Lougan and Jackie chat about what’s going on in our respective offices this semester. Lougan has worked on a variety of projects this semester including new commercials, a new podcast and some new social media strategies. Jackie’s working with a new team student influencers and Well Said: UNC Chapel Hill’s story telling podcast.

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