gil rogers & trying on lougan’s clothes

We all pile into Lougan’s closet for episode 92 with Gil Rogers, Director of Marketing at NRCCUA – National Research Center for College and University Admissions. Gil had just transitioned from working at Chegg due to its partnership with NRCCUA. Fortunately for him, he didn’t have to pack up his desk or turn in his parking pass, because he worked – and will continue to work – from home in his basement office. We talk all about enrollment and recruitment marketing, how we should adapt to a changing data- and social media-filled world, and consider how prospective students view the admissions process.

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jason boucher & the magic of winamp

This week we talk to Jason Boucher, the manager of social media at University of New Hampshire. To start the show, we then talk about how Jason got into social media through his local Social Media Club. Jackie and Jason were track chairs at the EDUweb Conference a few weeks, so we talk about their experience at the conference and their times in Boston. We also discuss our social media plans for move-in week and Lougan’s plans for the solar eclipse.

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hope cooper buckner & the monograms

Photo: Belmont Photographer

This week we talk to Hope Cooper Buckner, the assistant director of communications at Belmont University.  Aside from dealing with Lougan on a regular basis, Hope is an integral part of Belmont’s Office of Communications that produces content and works with internal and external stakeholders to help manage the institutional brand. In May, Hope graduated with an M.Ed. in  nonprofit leadership and as her thesis studied the value of collegiate level mentorship experiences for women. That research inspired her to launch a new nonprofit called MentorHER which will provide psychosocial mentoring opportunities for women on college campuses.

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ben osborne & OUR FIRST INTERNATIONAL EPISODE!

ben osborneGrab your passports! For the first time we’ve chatted with someone outside the United States! We didn’t pick somewhere close like Canada, Mexico, or even anywhere in Europe. In episode 89, we talk to Ben Osborne, social media coordinator at the University of Adelaide in Australia. We discover some interesting differences between universities in the United States and Australia, from commencement to residence halls, and even what it means to be a college student.

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ben luttrull & the fur babies

In episode 88, we chat with Ben Luttrull, media relations specialist at the University of Southern Indiana. Each of us have a different structure in our Communications and Marketing divisions, which leads us to an interesting discussion about division of responsibilities. We also talk about using LinkedIn to connect with audiences, as well as how we rely on student workers to help us get work done…and remind us about what’s cool and what’s not.

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larry falck & the throwbacks

We kick off episode 87 by chatting boy bands with Larry Falck, coordinator of digital media at Francis Marion University. Larry’s big summer project is switching the FMU website to a new CMS (content management system), which is no small task. Aside from web-talk, we discuss the recent commencement ceremonies, and how each of them are covered on social media and live streaming.

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ryan morejon & the original instagram

If you’ve listened to Episode 1 of Higher Ed Social, you may know Ryan Morejon. Why? He was hired as social media specialist soon after the position was discussed on that episode. He has been at the University of Florida for two years, and we chat about his position and how he got there. We also talk about managing students, fostering creativity, and of course, commencement.

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meaghan milliorn fikes & getting internet famous

Episode 82 welcomes Meaghan Milliorn Fikes, who sometimes goes by Meaghan Milliorn, the Online Marketing Manager at the University of Arkansas at Little Rock. Meaghan is an alumna of UALR, earning both her bachelor’s and master’s degree at the institution. We chat about the ups and downs of working in communications at an
institution, but agree that it’s a great department to work in. With March Madness underway, Lougan and Meaghan both compare NCAA stories, and Meaghan reflects on UALR’s visit to the big dance last year.

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bruce floyd & the standing desk

Episode 80 welcomes Bruce Floyd, Social Media Manager for the Florida Gators. He takes us behind the scenes of his social media strategy for the 21-team large franchise, and explains how he coordinates each individual team’s accounts. We discuss how messaging on Twitter has changed in athletics, and how Bruce manages it all. He also shares his recent Signing Day experience, introducing us to the most important part – the fax machine, who became famous and was featured in publications including Rolling Stone.

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sandra files & the punch line

We’ve kicked off the new year with Sandra Files, Digital Support Specialist at The Johns Hopkins University. The university is closing in on reaching its $5 billion campaign goal, and Sandra chats about what it’s like to fundraise for such a large amount of money for positive change. Sandra works specifically on leveraging separate social media presences to tell effective stories, and collaborates with her team to tell those stories through text, video, photography, and more.

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