carbs & content with jacqueline rowe


Jacqueline Rowe is the senior enrollment communications coordinator for undergraduate admissions at Stony Brook University, where she focuses on event management and website coordination plus social media for the university. We learn all about “Jackie Idea Bombs” and talk about carbs. Lots of carbs. Lougan goes hard on science again, and we answer the question, “is butter a carb?”

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Complete our Listener Survey

Listeners, we want to know more about you. Help us out by completing a quick 5 minute survey. We are excited to award one lucky respondent a free seat at the 2019 Higher Ed Experts Analytics online conference (a $500 value) on February 13! Just complete this survey and leave us your contact information BEFORE February 5, 2019 if you would like to enter. The winner will be announced on our episode airing February 7, 2019

noel peloquin & the power of alexa

Noel Peloquin grew up Starkville, Mississippi. Prior to moving to Boston, she worked in healthcare. She now works as the marketing and communications coordinator for enrollment management UMass Boston, where she creates communications for first-generation college students. They discuss how admissions communications help students make one of the biggest decisions of their lives. We also talk about how many things Alexa cannot do. 

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derryce howzell & parents want their children to be better

Derryce Howzell is a professor of communications at the Art Institute of Las Vegas, Nevada College, and the Nevada Career Institute. Working in college admissions after receiving her bachelor’s degree is why Derryce fell in love with an academic environment. She was inspired to teach after she took an undergraduate class called Intercultural Communications. They talk about the struggles of not being on campus when you receive an online.

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andy shaw & the mommy blogs

Get ready for a VERY lively episode this week. Lougan and Jackie talked with the hilarious Andy Shaw, director of enrollment communications at York College of Pennsylvania. Andy loves his job because he makes stuff that get students to come to his college. He also teaches a class about comedy for freshmen to help them build confidence in public speaking. Andy is a new father, and that’s become a very important part of his life. He has an upcoming book titled The New Mom’s Guide to New Dads which helps new mom’s understand the minds of new dads. We talk about that and his experiences being a dad!

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brock tibert & the data trough

We’re at episode 95 with Brock Tibert, Vice President of Audience Marketing and Analytics at CollegeWeekLive. We chat about data, data, and more data. Brock explains his history of enrollment data and analytics, and we discuss what the new age of technology means for marketing to prospective students. Is it creepy, or is it marketing. We don’t talk only numbers – Brock and Lougan make some Star Trek references and Lougan tries to make a joke.

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gil rogers & trying on lougan’s clothes

We all pile into Lougan’s closet for episode 92 with Gil Rogers, Director of Marketing at NRCCUA – National Research Center for College and University Admissions. Gil had just transitioned from working at Chegg due to its partnership with NRCCUA. Fortunately for him, he didn’t have to pack up his desk or turn in his parking pass, because he worked – and will continue to work – from home in his basement office. We talk all about enrollment and recruitment marketing, how we should adapt to a changing data- and social media-filled world, and consider how prospective students view the admissions process.

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