brock tibert & the data trough

We’re at episode 95 with Brock Tibert, Vice President of Audience Marketing and Analytics at CollegeWeekLive. We chat about data, data, and more data. Brock explains his history of enrollment data and analytics, and we discuss what the new age of technology means for marketing to prospective students. Is it creepy, or is it marketing. We don’t talk only numbers – Brock and Lougan make some Star Trek references and Lougan tries to make a joke.

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gil rogers & trying on lougan’s clothes

We all pile into Lougan’s closet for episode 92 with Gil Rogers, Director of Marketing at NRCCUA – National Research Center for College and University Admissions. Gil had just transitioned from working at Chegg due to its partnership with NRCCUA. Fortunately for him, he didn’t have to pack up his desk or turn in his parking pass, because he worked – and will continue to work – from home in his basement office. We talk all about enrollment and recruitment marketing, how we should adapt to a changing data- and social media-filled world, and consider how prospective students view the admissions process.

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corey patterson & the hidden immunity idol

Jackie and Corey Patterson, director of graduate operations at Abliene Christian University, spend most of episode 84 spoiling episodes of Survivor. They discuss the current season and who they see going all the way to the end. Corey spent some time working in Nashville before settling at ACU, and he and Lougan share memories of their old stomping grounds.

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ashley budd & the digital ecosystem

Ashley Budd is the Director of Digital Marketing in Cornell University’s Advancement Division, but works remotely from her home in upstate New York. We chat about the positives and negatives about working remotely, Slack and all. Ashley and her team are closing a large website redesign, and she discusses their approach to a smarter and more personal experience for Cornell alumni.

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alex williams & the disappearing silos

ForAlex Williams with reindeer antlers episode 77 we welcome Alex Williams, Senior Program Manager at Technolutions, better recognized as Slate. We chat about the New England states, with the snow on its way. Even though Alex doesn’t work on a campus, he jokes that he’s surrounded by higher education, living a stone’s throw from Yale in New Haven, CT. His passion for enrollment management stems from his involvement in admissions in undergrad, and even though he was working in an unrelated field, he worked to found #EMChat on Twitter – a dedicated chat to breaking down silos in higher education in regards to enrollment management. Alex gives us a behind-the-scenes look at what it takes to maintain this weekly chat.

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rebecca stapley & cat litter on ice

RS26In episode 72 we finally connect with Rebecca Stapley, Assistant Director of Multimedia and PR at Nazareth College in Rochester, NY. Both Lougan and Rebecca come from an admissions background, and we spend a lot of time chatting about everything they’ve learned from the two departments. With the semester in full swing for everyone, we talk abut how to handle all our projects, but take time for ourselves. The weather is changing, as Jackie and Rebecca start to feel the fall while it still feels like summer over in Lougan’s neck of the woods. We also share our strategies on hiring and utilizing our student workers and volunteers as best we can.

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